Following the SUV and sedan markets, BYD has begun to attack the MPV market. The new Song MAX DM-i is officially available
When the traditional independent brands are still playing the "successors", the new energy market next door has already launched a "new king". Recently, BYD's life can be described as very comfortable. According to the sales ranking in February this year, SUVs, cars and new energy markets can all see its figure at the top of the list. With the DM-i system and blade battery, the two plate axes, BYD successfully "opened the peerless mode" and opened fire in the market.
Recently, BYD has set its sights on the relatively niche MPV market. On March 12, BYD officially held a press conference for the new Song MAX DM-i, and launched a total of five models of the new car, with a price range of 145,800 to 172,800 yuan.
As we all know, due to the impact of The China Insurance Research Institute at the bottom, the reduction of allocation and poor word of mouth, the sales situation of BYD SongMAX in China is very worrying. And can the new Song MAX DM-i, which has been updated and equipped with DM-i's efficient power architecture, turn the tide and pull back the user's impression score?
In terms of appearance, the new Song MAX DM-i continues to extend the "Dragon Face" family language. The large chrome trapezoidal grille is blackened inside, accentuating the sophistication of the front face through color contrast. Two wings of oblique long matrix LED light group, the interior of the use of parallel design, the light source is brighter, the visual effect is more colorful.
Looking at the side, the first thing that attracts attention is the small school bag-style "upgraded roof", which greatly releases the head space. The double waistline design that runs through the rear of the car sets off the three-dimensional sense of the door and adds to the slenderness of the whole car.
The tail is more prosaic, with a penetrating tail lamp with dragon claw marks, supplemented by chrome trim. Concealed exhaust fumes to enhance the cleanliness of the tail.
In terms of appearance, the new Song MAX DM-i does not use too many popular elements. Just on the basis of the previous model, the details are adjusted, and the comfort and attractiveness are the best descriptions.
In terms of interior, the new Song MAX DM-i pursues a minimalist design, and the touch screen replaces the physical press button. The golden combination of full LCD instrument + central control large screen + electronic gear rod is retained, but the height of the electronic gear rod is reduced, and the style is more exquisite. In terms of color matching, it will strengthen the warm atmosphere in the car through the light + dark contrast configuration.
In terms of size, the new car has a length, width and height of 4710/1810/1690 (1880) mm and a wheelbase of 2785 mm, which belongs to the ranks of compact MPV. The interior space is modest and available in "2+2+2" and "2+3+2" seat layouts. The internal space belongs to "more than the upper than the bottom", and the third row of space is slightly narrow, which is not suitable for friends with "big space dreams", but it is more suitable for the daily travel of ordinary families.
In terms of configuration, the new Song MAX DM-i will be equipped with DiLink 4.0 intelligent network system, although it is not the latest 5G version, but it can also provide a variety of functions including car K song entertainment system, intelligent voice interaction, 360 ° panoramic image, etc., and will not appear too "crotch". In terms of active driving configuration, it will be equipped with DiPilot intelligent driver assistance system, which is BYD's mainstream product, which can support common configurations on the market, including ACC-S&G full-speed domain adaptive cruise and predictive emergency braking system, with good safety and convenience.
In terms of power, it is also the highlight of this redesign. The new Song MAX DM-i will be equipped with BYD's DM-i Super Hybrid System, a plug-in hybrid system consisting of a 1.5-liter engine and electric motor dedicated to The Snap Cloud- Plug-in Hybrid. Among them, the maximum power of the engine is 81 kW and the peak torque is 135 Nm. The 51 km version has a maximum power of 132 kW and a peak torque of 316 Nm. The 105 km version of the electric motor has a maximum power of 145 kW and a peak torque of 325 Nm. In the state of power loss, the comprehensive fuel consumption of the car per 100 kilometers is only 4.4-4.5 liters, and the comprehensive endurance is 1090km when the power is full.
As far as the data is concerned, the new car is decent in power output. However, it has a good performance in fuel economy and endurance performance, which is more in line with the needs of families buying MPV.
At last:
With the blessing of the DM-i hybrid system, the new car is endowed with strong fuel economy and endurance performance, with rich configuration and warm interior design, it is easy to enter the multi-child family. In terms of price, the pricing of about 150,000 can not only maximize the expansion of the user base, but also ensure sufficient economic benefits and brand positioning. It's a product with an equal price and configuration, and we look forward to its next performance.