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A7L and Q5 e-tron competitiveness analysis, what does SAIC Audi bring?

For a long time, the pedigree of SAIC Volkswagen and FAW-Volkswagen has been the focus of debate, and they have each other's advantages anyway. FAW-Volkswagen is more partial to the original model of German Volkswagen, while SAIC-Volkswagen is carrying out secondary development and transformation in combination with national conditions. North and South Volkswagen have been coexisting for decades, and savoy Audi is coming against FAW Audi!

A7L and Q5 e-tron competitiveness analysis, what does SAIC Audi bring?

Saic Motor Audi also developed it for the second time

Will SAIC Audi, like SAIC Volkswagen, also carry out secondary development according to national conditions? The answer is yes! Faww Audi models we can still find the corresponding model in the German Audi product series, the appearance difference is not much, but the wheelbase is lengthened. But sagrade Audi's first model, let everyone be amazed, SAIC Audi A7L debut, Che Degang first ran to study it, frankly that long tail box cover really destroyed the essence of the previous Audi A7 thoroughly.

A7L and Q5 e-tron competitiveness analysis, what does SAIC Audi bring?
A7L and Q5 e-tron competitiveness analysis, what does SAIC Audi bring?

Of course, since it is a secondary development, it will not be so useless, the price of SAIC Audi A7L is between 459,770-777,700 yuan, and the price of imported Audi A7 is between 58.58-684,800 yuan. The wheelbase of the SAIC Audi A7L is 3026mm, while the wheelbase of the imported A7 is 2928mm, so this "L" is not just lengthened on the trunk. In addition to the lowest model, the A7L has a quattro four-wheel drive system, and the power is the same as the imported A7, and the configuration is also higher. In addition, the SAIC Audi A7L has also optimized its appearance according to the needs of the current market youth, and looks more sporty.

A7L and Q5 e-tron competitiveness analysis, what does SAIC Audi bring?

We then put saicar audi A7L in the entire domestic automobile consumer market to measure, first of all, their brother FAW Audi A6L, the wheelbase of the two cars is not much different from the configuration is similar, the price of A7L is slightly more expensive, but the appearance of A7L can be a lot more beautiful, and there are ancestral frameless doors. Obviously, the Mercedes-Benz E-Class and BMW 5 Series are both executive-class cars that are more luxurious, and the entry of the A7L gives consumers a more sporty option. However, the SAIC Audi A7L, which was just listed in January this year, only sold 316 units, and the reason is because most customers at this price point need brand culture and luxurious appearance, so the sporty A7L can only be sold to young people who have the ability to buy.

A7L and Q5 e-tron competitiveness analysis, what does SAIC Audi bring?

The Q5 e-tron is a bit big

If the SAIC Audi A7L is still innovative and has a considerable competitive advantage of the same level, then savoy Audi's second car is a bit "big". SAIC Audi's second model is the Audi Q5 e-tron, but the car is not available overseas, it was created by SAIC Audi, although it is called Q5 e-tron, but it has nothing to do with the Audi Q5.

A7L and Q5 e-tron competitiveness analysis, what does SAIC Audi bring?

Let's first put this car in the Chinese automobile consumer market comparison, Audi Q5 e-tron priced at 39.55-51.00 million yuan, positioned in medium and large SUV, wheelbase reached 2968mm, providing 7-seat models, using pure electric drive, cruising range in 520-560 kilometers. Both the Mercedes-Benz EQC and the BMW iX3 are not as good as the Audi Q5 e-tron, and the Cost-effective advantage of the Audi Q5 e-tron is also very obvious. The key is that the Audi Q5 e-tron uses the MEB pure electric platform forward research and development, which is much stronger than the BMW iX3 and Mercedes-Benz EQC oil, and it is indeed a conscience to sell at this price.

A7L and Q5 e-tron competitiveness analysis, what does SAIC Audi bring?

But everyone should pay attention to the fact that the Audi Q5 e-tron uses the MEB platform, which means that it is the same platform as the Volkswagen ID series, and if it is more accurate, it is almost the same as the Volkswagen ID.6 X body size.

A7L and Q5 e-tron competitiveness analysis, what does SAIC Audi bring?

Before I often heard everyone talk, buying Audi is equivalent to buying a Volkswagen, in fact, their gearbox and engine are still different, and even there are many differences in the chassis and suspension. But this is an electric car, after careful comparison, the Audi Q5 e-tron and volkswagen ID.6 X used in the motor, electronic control, battery is exactly the same, but due to the body weight and adjustment problems, there is a negligible difference in mileage, motor power, motor torque. The chassis, suspension, brake system are exactly the same, and their biggest difference is in the appearance and interior.

A7L and Q5 e-tron competitiveness analysis, what does SAIC Audi bring?
A7L and Q5 e-tron competitiveness analysis, what does SAIC Audi bring?

The interior of the Audi Q5 e-tron is copied from the interior of the overseas Audi Q4 e-tron, and the design is still very avant-garde and high-tech. However, in terms of configuration, it is not higher than the Volkswagen ID.6 X, and even many configurations need to be optional. At present, the price of Volkswagen ID.6 X is 23.9888-335888 million yuan, Che Degang probably calculated, in the case of similar configuration, Audi Q5 e-tron is 120,000 yuan more expensive than Volkswagen ID.6 X, even if audi Q5 e-tron is different in interior materials and workmanship, it will not be so high brand premium.

A7L and Q5 e-tron competitiveness analysis, what does SAIC Audi bring?

Chedegang Summary:

In general, SAIC Audi models still have a certain competitive advantage, but the premium of the Audi Q5 e-tron is indeed a bit high. SAIC Audi's secondary development according to the national conditions has also made its products more in line with the needs of Chinese consumers. Therefore, we can't completely say that SAIC Audi is cutting leeks, of course, it is a sincere move, it depends on whether there will be official discounts in the later stage!

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