In the automotive industry, each brand has its own advertising slogan, toyota, the world's first salesmanship, its advertising slogan is that there must be a road before the car reaches the mountain, and there is a Toyota car on the road. Friends who are also more concerned about Toyota will often hear a lot of paragraphs about Toyota, the most famous of which is that one car is passed down for three generations, and people are still walking.
Although this sentence is a bit exaggerated, it verifies Toyota's reliable durability from the side. Today, Brother Meow will talk about this meme about Toyota, is Toyota really so god?
The reason why Toyota became a god car
The first point is Toyota's car-making concept
Toyota Motor is reliable and durable, mainly because of the Toyota manufacturer's car-making concept, which pursues the maximization of the lifetime value of the product. In terms of quality, Toyota not only includes the vehicle production process, but also covers the upstream and downstream of the entire automotive industry chain and peripheral links.
No matter what type of passenger car the most basic attribute is the travel tool, Toyota understands this more thoroughly, that is, to send people to the destination safely and reliably, and the car does not break down on the way, and there is no problem.
The second point is the car-making strength of Toyota manufacturers
First, the naturally aspirated engine
From the perspective of the core component of the car - the engine, Toyota cars mostly use naturally aspirated engines, except for Toyota's Ralink and Corolla, some models use 1.2t turbocharged engines.
Some Highlander models use 2.0t turbocharged engines, and toyota's other cars basically use naturally aspirated 2.0 or 2.5 dual-engine hybrid engines, such as Camry, Asian Dragon, Lexus ES, Rongfang, Veranda and other best-selling models.
It's not that Toyota doesn't build turbocharged engines, but natural aspirated air has been running on the market for decades, and it's very reliable and stable compared to turbocharging.
Even with turbocharged engines, Toyota's power tuning is conservative compared to other brands with the same displacement turbocharged engines, and the horsepower is relatively small. The advantage of this is that the engine is not squeezed too much, so that the engine can maintain a long life.
Second, smooth CVT gearbox
In the gearbox area, Toyota Motor in addition to the high-end series of models, such as Camry, Asia Dragon and Lexus ES equipped with 2.5 naturally aspirated engines and Highlander with 2.0t turbocharged engine models, using AT transmissions, other models use CVT gearboxes.
The CVT transmission is characterized by a linear power output, no bumps, relatively smooth in driving, and is not suitable for intense driving. The power adjustment of the small-displacement naturally aspirated engine is relatively small, the torque is not large, and the match with the CVT gearbox is high. Therefore, Toyota's engine and gearbox will not be easily damaged.
Third, simple electronic configuration
Toyota, especially the early low-priced models, was quite a cut in terms of electronic configuration. Like 360 ring shadow, automatic parking, adaptive cruise and other technological configurations, these are basically not. Even if you want to be bad, there is nothing to be broken.
Fourth, the interior materials are resistant to manufacturing
In terms of interior materials, in addition to high-end series models, Toyota can use hard plastics that will never give you leather, and hard plastics will not be bad for ten or eight years. This can also be regarded as the reliable side of Toyota's anti-construction.
Fifth, a strong supplier system
Toyota has a strong supplier system to ensure the quality of vehicle spare parts. For example, Aisin, the world's largest supplier of AT transmissions, has the largest shareholder, Toyota, and the AT and CVT transmissions used in all models of Toyota are provided by Aisin.
There is also Denso Corporation, the world's second largest automotive supplier after Bosch, which is also a subsidiary of Toyota. Denso's products are very numerous, such as automotive air conditioning equipment, fuel management systems, filters, electronic control units, spark plugs and so on.
In addition, Toyota Boshoku, a subsidiary of the Toyota Group, is responsible for the development and production of seats, seat frames, filters, and engine peripherals.
Toyota also holds a stake in JTEKT, the world's top bearing, machine tool and toussen differential manufacturer.
Toyota has mastered the complete parts supply chain system and firmly grasped the initiative of all aspects of the production process, so these subsidiaries or holding manufacturers provide a strong guarantee for the stable quality of Toyota Motor, so as to optimize the quality of the whole vehicle.
At last
In general, Toyota is the first in global sales, although it does not necessarily mean that its product strength is the strongest, but at least it shows that it is suitable for the needs of the vast majority of people's cars, stable quality, durable and reliable.