"After buying a car, they also set up a WeChat group, including sales, after-sales and about 5 people. So if there is anything, I will say it in WeChat. The owner of the car, Mr. Niu, said. Owner Lin Cheng, while greatly appreciating the appearance, interior design and performance tuning of the model, also specifically mentioned that he completed a full set of car purchase processes online, "It is still quite fresh, and it can also be seen that this traditional automobile manufacturer still does a lot of things in order to sell new energy." ”
It is worth noting that the impact of "lack of core" throughout last year has caused different degrees of impact on the two car owners to buy and use cars. "The heat pump air conditioner broke in less than two months and needed to be replaced, but there was no chip, and finally it took more than two months to change it," Lin Cheng said slightly dissatisfied. The same situation also happened to Mr. Niu, when the vehicle was in danger, "At that time, there was an accessory to be transferred from the Foshan factory, but there was a sporadic epidemic in Tianjin, and finally waited for two weeks to repair it." ”
In 2021, the production and sales of new energy vehicles reached 3.545 million units and 3.521 million units, respectively, an increase of 1.6 times year-on-year, and the market penetration rate reached 13.4%. Due to the strong terminal demand and the continuous improvement of consumer recognition, the domestic new energy vehicle market is entering a new stage of accelerated development, and it is expected to continue to maintain a high-speed growth trend this year. With the continuous improvement of the ownership of new energy vehicles, after-sales service has also attracted more and more consumers' attention. On the occasion of "3·15" this year, the China Economic Network Automobile Channel launched relevant reports, focusing on the maintenance cases of new energy products under the "new and old" car-making forces, in order to reflect the current after-sales service status of new energy vehicles.
"I'm very satisfied with the exterior design, interior, etc. of this car. The whole purchase process and subsequent use are also good. "Lin Cheng, owner of the SAIC Volkswagen ID.4 X (using a pseudonym at the request of the interviewee), said. Everything was fine. Mr. Niu, owner of the FAW-Volkswagen ID.4 CROZZ, feels the same way. When asked if they would recommend a Volkswagen ID model to others, both owners gave a positive answer.
In the past year, the domestic new energy vehicle market has ushered in explosive growth, and Volkswagen has also launched a comprehensive electrification offensive in China, launching five ID models since March last year, gaining 70,000 users throughout the year. In January this year, Volkswagen's ID series models continued the monthly sales level of 10,000 units.
Lin Cheng purchased the SAIC Volkswagen ID.4 X Jizhi long-lasting version
Traditional big factories accelerate "counterattack"
From the perspective of time, both owners ordered cars at the end of March last year, which is counted as the first batch of users of ID.4. "When I bought a car, there was a shop in Changping District selling IDs, and now there are more and more." Mr. Niu told the China Economic Network reporter, "I bought the first version of ID.4 CROZZ, the sales are very enthusiastic, very professional, and the test drive was arranged on the same day." ”
"After buying a car, they also set up a WeChat group, including sales, after-sales about 5 people, there are something I can say in WeChat." Mr. Niu said, "Later, I went to the store to maintain it twice, and I also took an insurance once, and I put the keys in the store, and they helped me to do it." Because FAW-Volkswagen has delivered maintenance 4 times a year and 1500 kWh electricity, I have basically not spent much money since I bought the car. ”
In order to verify the owner's statement, the reporter also had a full experience when visiting a certain Automobile-Volkswagen 4S store in Beijing. The staff waited at the door, and when the reporter entered the store, he greeted him, scanned the code health treasure, registered the contact information, and arranged for the sales staff to receive, giving people a warm and professional feeling.
Screenshot of FAW-Volkswagen APP
In addition, when the reporter experienced the FAW-Volkswagen APP, he also found that its page is more exquisite, the plate design is reasonable, and the entrance of electric vehicles and fuel vehicles will be distinguished when registering, which is convenient for car owners to focus on relevant content. It is worth mentioning that after 2 days of registration, the reporter also received a return visit from FAW-Volkswagen 400. "After I take care of it and take out the insurance, 400 will come back." Mr. Niu also said.
"In 2021, FAW-Volkswagen will launch a system-wide digital-intelligent transformation company-wide." At the annual press conference held in January this year, FAW-Volkswagen said, "FAW-Volkswagen not only optimized the user experience of the showroom, but also retained a large number of users through the brand APP." It is reported that among the more than 900 dealers in FAW-Volkswagen, more than 700 have obtained THE SALES AUTHORIZATION FOR ID products.
A SAIC Volkswagen 4S store in Beijing
At the same time, the reporter also got a good experience when visiting a SAIC Volkswagen 4S store in Beijing. Salespeople pay attention to asking consumer needs and explaining them in a targeted manner. In contrast, the SAIC Volkswagen APP does not distinguish between the entrance of electric vehicle and fuel vehicle users, and does not set up a 400 return visit mechanism for user registration, but this has not affected Lin Cheng's purchase.
Lin Cheng purchased the SAIC Volkswagen ID.4 X Jizhi long-lasting version, and while greatly appreciating the appearance, interior design and performance tuning of the model, he also specifically mentioned that "online" completed the complete car purchase process. "In addition to picking up the car and getting the license plate done offline, I basically have not been to the 4S store, including signing contracts, doing loans, reviewing credit, etc., all of which are completed online." Lin Cheng said, "It is still quite fresh, and it can also be seen that this traditional automobile manufacturer has done a lot of things in order to sell new energy." ”
Mr. Niu purchased the faw-Volkswagen ID.4 CROZZ debut version
The problem of "lack of core" needs to be solved urgently
It is worth noting that the impact of "lack of core" throughout last year has caused different degrees of impact on the two car owners to buy and use cars. "When I bought a car, I chose almost all the optional bags, such as heat pump air conditioners, AR-HUD head-up displays, etc." Lin Cheng told reporters, "This also made me wait longer than other car owners, and finally waited 4 months to get the car, mainly because of the lack of chips." ”
Moreover, "the heat pump air conditioner broke in less than two months and needed to be replaced, but there was no chip, and finally waited for more than two months to replace it," Lin Cheng said slightly dissatisfied. "Because this car has been domestically produced, I feel that it is not appropriate to repair it for such a long time." The same situation was also encountered when Mr. Niu's vehicle was in danger, "At that time, there was an accessory to be transferred from the Foshan factory, but there was a sporadic epidemic in Tianjin, so it took two weeks to fix it in the end." ”
More critically, "I've heard other car owners say that ID.4 CROZZ now has a 20,000 yuan discount, and there are 40,000 yuan, I don't know if there is such a thing." Mr. Niu asked reporters, "If this is the case, it will definitely be unfair to the old car owner." ”
A certain automobile-Volkswagen 4S store in Beijing
The reporter consulted the sales staff of the FAW-Volkswagen 4S store. It is said that "this is the previous campaign launched for the Winter Olympics, fixed number, configuration, color of the model, there is a 20,000 yuan discount, but now there is no more." In addition, "every 7-8 months, the in-store exhibition cars will be replaced, and these cars will be sold at a certain discount." ”
It is reported that for the sales of ID models, Volkswagen's two joint ventures in China - FAW-Volkswagen and SAIC Volkswagen have implemented an agency sales model, the agent is responsible for the display, invitation, test drive, delivery and after-sales of the ID, and the manufacturer is responsible for pricing, invoicing, shunting, and paying commissions to agents according to the quality and quantity of service. The new model mainly solves the problems of uneven terminal sales prices and opaque. During the visit, the sales staff of the two 4S stores stressed to reporters that their ID models implement the unified price of the manufacturer.
Overall, Volkswagen, as the world's number one car company in terms of sales for many years, still adheres to the red line of vehicle safety and quality in the process of electrification transformation, and can also make corresponding changes in the face of the changes of the times, which is undoubtedly one of the reasons why many consumers choose electric vehicle models. However, the increasing impact of "lack of core" seems to tell the id series of models that are not in time. Just as Lin Cheng said, "The public still has to think about how to solve the 'lack of core', and it will not affect the reputation too much." (China Economic Network reporter Guo Tao)