If the 3.15 of every car company boss is scared, it is the sadness of the entire automotive industry.
From the giant ships of car companies to the people at the helm, they should have the determination to revise the course, the courage to face the mistakes, and through the supervision of the media, discover their shortcomings and correct them in time.
Including CCTV's 3.15 party, the red and black list of ghost trucks, there is no media or self-media, qualified, capable of doing a deadly sledgehammer, only consumers can decide the life and death of the enterprise, and the role of the media is only to clean the filter, filter out the "dirt" that the corporate decision-making level usually can't see, and on this particular day, present it to the managers and help the enterprise enter benign development.
The cancellation of live streaming of rights protection is not a blessing for individual enterprises
The red and black list complaint collection of the ghost bucket car cluster has been carried out for more than a month, receiving more than 160 complaints of various types, and has conveyed all the complaints to the car companies, and more than 95% of the complaints have been completely resolved, which is something we are thankful for.
Through this month's exchanges with the relevant responsible persons of various car companies, we found that most of the complaints and dissatisfaction are caused by poor communication, due to the uneven quality of dealers and relevant personnel of the main engine factory, in the communication with consumers, there are unnecessary misunderstandings, the vast majority of car companies in charge can still face their own mistakes, face the reasonable requirements of consumers, can establish a three-party interconnection in time to help consumers solve problems in the local area.
But what is chilling is that there are also a very small number of enterprises that turn a blind eye to the normal demands of consumers, trying to use time to consume the patience of complainants, treating their "food and clothing parents" in a cold way, thinking that everything will be fine after dodging this year's 3.15, in this regard, the ghost bucket car cluster originally planned to carry out the live broadcast of the consumer rights protection spit conference on March 15, and directly connected to the car manufacturers' memorable live reports, but because we are in changchun, the city where we are located, it is in a difficult period of "big cold". Disrupted all the original plans, and had no choice but to cancel the original live broadcast plan.
Perhaps for some car companies, the cancellation of live broadcasting will make them breathe a sigh of relief, but in fact, this is definitely not a fortunate thing for enterprises, mistakes have not been discovered, have not been corrected, and take the disease on the road, which is really not conducive to the long-term development of enterprises.
Don't take design shortcomings and flaws for granted
In many complaint cases, we found that many individual complaints that are not representative can be resolved in a timely manner, while those common mistakes cannot be corrected in time.
For example, BMW, a variety of complaints frequently, burning oil, power battery failure and other complaints are high; in addition, the stamping iron bar instead of aluminum alloy accessories, airbags and gearboxes have hidden dangers, etc., these problems are problems that dealers cannot solve, and there is also a situation where the main engine factory and dealers blame each other, but even so, car companies for the complaints that come to the crowd, still do not attract enough attention, and dealers stand up with pale explanations, to confuse the public, trying to take a partial rhythm.
Cutting corners may not bring direct harm to all consumers in the short term, but if it encounters a limit state, the vehicle will bring irreparable losses to the owner, and more consumers express indignation at BMW's attitude. The leopard in the tube, it can be seen that BMW has many problems.
Of course, there is Huawei Xilis's Q&I M5, blindly exaggerating the advantages of their own vehicles, taking advantage of consumers' lack of knowledge of automobiles, using unequal comparison methods to induce consumers, whether it is suspected of exaggerating publicity, may only wait for the relevant departments to identify.
Cutting corners, false publicity, concealing faults, although you can get profits in the short term, but also buried hidden dangers for enterprises, we will sort out these complaints and publish them, not to hammer down the enterprise, we still want to make a clean filter, help enterprises to clean up some of the dross, and provide healthier products to consumers.
As a few of the car companies named above, it is the car companies that entered the black list in the "Big Examination 3·15 Car Red and Black List" launched by the ghost bucket car cluster, and the responsible car companies also performed well in this big test, not only can accept complaints at the first time, but also can actively solve problems, which is the responsibility and responsibility that a large car company should have, and thank you on behalf of the relevant complaint consumers.
In fact, making mistakes is not terrible, as long as they are found and corrected in time, consumers will still support you, but if you use your professional knowledge to conceal, deceive, and deceive consumers, in the end it can only be self-inflicted evil consequences, the reason why we have joined forces with many mainstream media to launch the "Big Test 3· 15 Car Red and Black List" is to let the relevant car companies have a reverential heart, after all, they can live a long time.
The day of 3.15 will soon pass, but the problems found, I hope that car companies can always remember, because the daily 3.15 we shout out is definitely not a slogan.
finish