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Focus on the "3.15" | Cool My Music: "Today's Exclusive Offer" routine is deep

Luo Fei, who is used to downloading songs with "Cool Me Music", recently found himself routineized by this music platform - the "luxury VIP" that looks like "today's exclusive offer" is actually buried in the pit.

"Exclusive offers today", you have to deal with it carefully

Luo Fei, who likes to listen to music in the car, has previously downloaded songs from "Cool Me Music", for a simple reason - he used to be a luxury VIP member of "Cool My Music" given by an operator, and he could receive the rights and interests of the operator every month, without the need to buy separately.

At the end of January this year, Luo Fei found that this operator did not give away the "Cool Me Deluxe VIP", only if he bought a "Deluxe VIP" on the "Cool My Music" website, he had the right to download 300 songs a month and listen to the paid song library.

Luo Fei noticed that the "Deluxe VIP" of "Cool My Music" displayed three "special packages" with orange eye-catching marks on the computer screen, the first was "Today's Exclusive Offer", the original price of 15 yuan was crossed out, the price displayed was "continuous monthly package" 3.8 yuan, in addition to two "limited time offers", one was "continuous package season" 18 yuan (crossed out the original price of 45 yuan), continuous package of 68 yuan (crossed out the original price of 180 yuan).

In order to avoid being routine, Luo Fei carefully looked at the small characters on the screen: under the "continuous monthly subscription of 3.8 yuan", it is displayed as "expired 13 yuan / month renewal", which can be cancelled at any time, and there is a small gray question mark with a round box behind it, Luo Fei clicks on the question mark, which is marked with the words "automatic renewal the day before the expiration of the membership".

Luo Fei calculated the account and thought of two ways to save money: the first is to cancel the continuous monthly package 24 hours before the expiration of the month, and then buy the continuous package season package, the second is to cancel the continuous monthly package 24 hours before the expiration, and then change the mobile phone number to continue to buy the 3.8 yuan one-month monthly package.

Luo Fei smiled darkly, this "automatic renewal" has a pit, because the price of the second month of renewal is much higher than the price of the continuous package season to each month, his "fire eye golden eye" found, but normal people have long forgotten to cancel after a month, basically will forget to cancel, and then be automatically renewed.

Luo Fei also set an alarm clock for himself on his mobile phone, counting from the time he placed his order, to canceling the "auto-renewal" one day before the expiration of the end of February.

Focus on the "3.15" | Cool My Music: "Today's Exclusive Offer" routine is deep

Unclear "Day"

However, things did not go as smoothly as Luo Fei thought - the alarm clock did not ring in February, and the 13 yuan "auto-renewal" had been deducted.

Luo Fei looked at the deduction record, and suddenly remembered that this day was the "automatic renewal deduction day", although he had long forgotten that this day was going to be deducted, but he suddenly remembered that his purchase of "luxury VIP" was at night, how to deduct the fee early in the morning of the day in advance?

Luo Fei found the contact number of "Cool My Music", called over to ask for an explanation, said that it was not yet 24 hours in advance, but only to the first day of the month before placing an order, at least 36 hours in advance of his own deduction, in advance has been more than "one day", and what is "one day in advance", how to define this "day", "Cool My Music" has not been described.

Before he could finish speaking, the voice over there interrupted him: "We clearly write below that the expiration of 13 yuan / month automatic renewal, you did not notice it yourself, right?" Well, we'll give you back the money, but we'll only refund it once, and the next time we do it again, we won't refund it. ”

What really surprised Luo Fei was the attitude and speed of the service staff's response: he did not say that he wanted to ask for instructions, did not defend, avoided contradictions, and immediately put forward a whole set of handling plans.

"They must have experienced such disputes countless times before they could have responded so quickly." Luo Fei told reporters.

The 13 yuan was returned to Luo Fei's account a day later.

Focus on the "3.15" | Cool My Music: "Today's Exclusive Offer" routine is deep

What is the cost-effective for a non-"Exclusive Offer today"?

Luo Fei got a refund, but the matter of downloading songs, because he was used to "cool music", he still had to use ah, but he had to set a reminder alarm clock in advance.

When he opened "Cool Me Music" again, he suddenly found a problem:

"Cool My Music" of "Luxury VIP", in fact, there are a total of six options, the other three options, one is because the right side of the computer screen is not fully displayed, you need to pull the screen to the right to see, the second is that there is no label "discount" without orange eye-catching color block is not easy to find, the far right, there is an option without additional conditions: 1 month 8 yuan.

That is to say, the cost of the first month and the second month of the "today's exclusive offer" adds up, two months is 16.8 yuan, and the normal purchase for one month, without automatic renewal additional conditions, is only 8 yuan, not the "15 yuan" of "before the offer".

Which is the cost-effective?

Luo Fei smiled and shook his head.

(Luo Fei is a pseudonym)

Upstream journalist Shen Du

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