The famous Internet prophet Kevin Kelly once said that the car will eventually become a "walking computer", a mobile terminal that can handle various tasks anytime, anywhere. With the development of the Internet of Things and the popularity of smart cars, it is not difficult to find that cars are no longer simple means of transportation, but gradually evolve into intelligent spaces. At the same time, sound evolved into an important way for people and cars to interact. Therefore, the linkage between the music APP and the car machine directly affects the consumer's experience.
Wen 丨 wisdom driving network Wang Shuoqi
In cars, audio and navigation are two of the biggest needs that car owners consistently top the list for driving. However, with the increasing intelligence of the cockpit, in-vehicle audio applications are replacing the traditional forms of traffic and music broadcasting, and have become the most important form of audio use for car owners.
According to the "2020 In-Vehicle Audio Market Value Insights" released by Analysys Consulting, by 2020, the penetration rate of smart in-vehicle audio will still be low, only 31.5%.
However, a year later, the "2021 China Online Music Vehicle Application Value Analysis Special Research Report" released by Ai Media Consulting said: "In each travel scenario, the netizens interviewed mainly use audio forms to obtain content, of which this part of the user accounted for the highest proportion on the car side, reaching 68.8%. ”
We have noticed that the commonly used mobile music APP is rapidly occupying the position of the car's central control screen. NetEase Cloud Music, which is famous for user operation on the mobile phone side, Kuwo Music, which was the earliest layout in the automotive field, and Kugou and QQ Music, which have accumulated deep in the mobile terminal, are in the car cockpit, what is the performance after landing on the car machine?
Today, we will evaluate the performance of these four car music APPS in the car.
How to judge whether the car music APP is easy to use? In the view of ZhiChaojun, there are three main considerations:
1. Optimization and adaptation
2. Interaction logic
3. Sound quality and sound effects
In order to unify the standards of horizontal evaluation, we selected the flagship model of Bydir, a Chinese independent electric vehicle brand, BYD Han, which has a high machine configuration and a high degree of openness, and can load these four APPS at the same time.
Let's open our test to see which APP performs better on this BYD Han's central control screen.
Our assessment is divided into four sections: UI adaptation and ease of control, login method, richness of content, and comparison of sound quality.
The bottom data is the best optimization
Start with an on-fire test.
We found that when QQ Music entered the application, the car screen did not rotate horizontally with the APP page, and the APP did not adapt to the horizontal screen, and it was necessary to manually rotate the screen to adapt to the vertical VERSION of the APPUI interface.
It can be seen that QQ Music is installed on this car, more like the HD version, and has not taken the optimization of the car machine scene, here we can only turn to test other APPS.
The other three applications Kuwo Music, Kugou Music and NetEase Cloud Music are all car version, and adapt to screen rotation, it can be concluded that these three apps have been targeted optimization, but the degree of optimization is not the same.
By observing the song display on the digital dashboard, we found that only cool me music can be displayed, and through the voice commands in the car, when opening any kind of music APP, we will directly jump and search for cool me music.
Obviously, on this BYD Han's car machine, only Cool I Music and BYD's underlying data have been opened, which is also the current music APP in the face of multi-dimensional control such as car touch, voice, steering wheel, etc., to achieve a deeper integration. There is no doubt that in the UI optimization and adaptation link, Cool Me Music has won.
Good product definition: Rich content is consistent with interaction logic
In the car, if we open the music app for the first time, the first thing to do is to log in to the member.
Kuwo Music supports four login modes such as scan code login through The Kuwo Mobile APP, Scan Code Login of The Car WeChat Mini Program, Account Login and Mobile Phone Verification Code Login, which can directly scan the code for car owners to be more friendly and convenient.
After logging in to the APP, you can see on the homepage of Cool My Music that the five top-level menu sections of recommendations, radio stations, VIP boutiques, VIP song lists, and personal song libraries and dozens of song categories that can be swiped left and right below are very rich in content.
Among them, in order to distinguish between different musical styles and singers, Cool Me Music uses different color masks, and the visual perception is clear.
Kugou Music has two ways to scan the code login of the mobile phone APP and the Login of the WeChat car Mini Program.
After logging in, swipe left and right on the main page to see four sections, including common features, recommended playlists, radio stations, and charts.
After selecting to enter the recommended song list, this part needs to slide vertically to select a specific song, and the left and right directions can switch the song style.
We guess that Kugou Music may want to use different sliding methods to achieve differentiation in different partitions, but such logic is easy to cause users to be troubled at the specific use level.
Unlike the previous two apps, NetEase Cloud Music does not support other login methods, and can only log in through the scanning code function of its mobile APP.
After logging in, there are only 4 recommended song lists and no function recommendation and 2-level menu, and there are no search, leaderboards and singers on the home page, and the emotional interaction that NetEase Cloud Music is good at does not seem to have been realized on the car side.
Above, we can say that the careful attitude of Cool My Music in the car machine side also directly affects the convenience of use and interaction logic.
Sound quality and sound effect comparison
At present, the awareness of music copyright protection in China is getting better and better, and good and classic songs need to be purchased as members to listen, and after purchasing members, there are different options for unlocking sound quality and sound effects.
Let's start with the purchase of membership and membership benefits.
In the member center of Kuwo Music, we can see that there is a direct payment/renewal button on the left side of the screen, which can be purchased through WeChat or Alipay, and there is no need to switch to the mobile APP operation, which is more in line with the current logic of the payment method.
We learned that Kuwo Music's mobile members can support playing member songs on the car side, and users can enjoy the same rights and interests as the mobile phone when listening to songs even if they do not purchase car members.
Under the premise of the genuine music library, the members of the car terminal provide more benefits such as lossless sound quality, exclusive content on the car, car sound effects and proprietary skins.
In Kugou Music, once you choose to play member-specific music, the APP will prompt users to purchase members on the mobile phone.
After logging in to NetEase Cloud Music, we did not find the entrance to buy VIP in the entire car version, and even could not confirm whether I am now a VIP, where should I buy, NetEase Cloud Music's car version design is very simple, simple to have affected the basic function, it can be said that it is the worst experience among the four products.
After purchasing all the VIPs, we tested several products for the difference in sound quality and sound effects.
The sound quality of NetEase Cloud Music is selected in the personal settings, but there is no in-car sound effect.
The lower right icon in the Kugou music playback page can be seen that it provides 6 viper sound effects, but the sound quality cannot be selected on the single song playback page, and it needs to be returned to the settings of the home page for unified changes, with a total of 3 choices.
In the cool me music playback page, we can see that at the top of the scrolling lyrics, there are two options for sound quality and sound effects, at present, cool me music can provide three kinds of sound quality including lossless, super and high quality, as well as 20 in-car sound effects and 3 viper sound effects, compared to cool dog, cool I adjust the viper sound quality is more convenient.
In addition, I also learned that Cool Music is equipped with a vinyl music section in some models, and compared with the mobile terminal of the mobile phone, the expensive audio in the car can be described as useful, and you can feel the high-specification concert anytime and anywhere.
Occupancy is the answer to the experience
After our multi-angle test comparison of the car music APP, there is no doubt that Cool Me Music is the best and most attentive one, and this good experience can be said to be in a positive correlation with its industry share.
It is understood that at present, kumi music has more than 60 million car users, more than 30 million monthly active users, and more than 60 car brands have reached strategic cooperation, and its market share has exceeded 80%. At the same time, Kuwo Music is also the first music APP in the industry to lay out the in-vehicle field. The car machine side has become a new entrance to the mobile Internet, and Kuwo Music has gradually shown a leading trend by virtue of its pre-emptive advantage.
【Pay attention to the video number of intelligent driving, pay attention to the frontier of intelligent driving】