Expand application scenarios into mobile music platform innovation hotspots

On December 27, the 23rd CHTF was held simultaneously at the Shenzhen Convention and Exhibition Center (Futian) and the Shenzhen World Convention and Exhibition Center (Bao'an). In recent years, the innovation of mobile music platforms in application scenarios has become one of the hot spots in the industry.

With the development of the mobile Internet today, in addition to "attention" and "traffic", the value creation ability of "intention" and "scene" has also received more and more attention. In the new media environment, "scene communication" usually needs to integrate major elements such as mobile devices, social networks, positioning devices, sensors, and big data. Some researchers believe that the scene has become a place for the performance of the user's vertical personality in the era of mobile Internet, and it is also a hallmark of the application platform segmentation service.

In the Kugou Music Exhibition Area, multi-scene music solutions such as speakers, TVs, in-vehicles, and wearables show the exploration and achievements of the mobile music platform in technological innovation, patent development, and transformation of technological achievements. For example, the K song all-in-one machine integrates classic KTV functions such as high-power sound system, professional microphone, and power amplifier, which is equivalent to moving KTV back home.

Industry insiders pointed out that the "scene" includes the spatial and behavioral and psychological environmental atmosphere. Therefore, on the one hand, new media products need to provide personalized and timely services according to the needs of users in different time and space environments, and on the other hand, they must also pay attention to the design of scenario-based experiences such as substitution and experience. Contemporary people's diverse, changeable, fast-switching lifestyles, as well as the important role of music in channeling psychology and releasing emotions, allow users to often enjoy different styles of music in different physical scenes, so that living rooms, cars, fitness venues, workshops, etc. have become music demand terminals with strong personalized characteristics. As of the first half of 2021, Kugou has not only cooperated with well-known auto manufacturers such as Dongfeng Nissan, BYD, and Xiaopeng to open up on-board scenes through pre-installed equipment and on-line on-board application markets, but also emphasizes the safety of enjoying music during driving in product design.

Kugou also cooperates with well-known smart home manufacturers, such as Changhong, Hisense, Huawei, vivo, Little Genius and other hardware manufacturers, Dangbei and other application markets, based on copyright and technical resources, to explore multi-scene music. At the high-tech fair, Kugou exhibited a joint customized music TV V5G released by Hisense Vidda and Kugou, and the two sides announced that they will cooperate in the large-screen "Viper Sound Effect" and jointly create a music channel and a K song channel.

Kugou R & D personnel said in an interview that in the IoT era, music is gradually no longer exclusive to headphones and speakers, but extends to various terminals such as TVs and vehicles, forming two-way and even multi-directional interoperability. In the future, the way music is disseminated will continue to break the physical interval between "screen" and "screen" and become an important medium for connecting various terminals.

Text/Guangzhou Daily Xinhuacheng reporter Bu Songzhu

Photo/Courtesy of the organizer

Guangzhou Daily New Flower City Editor: Xie Yufen