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Lincoln Z wants to use the "heap configuration" tactic to dominate the 300,000 yuan luxury car market, can it succeed?

Recently, the Lincoln Z car has been a bit "on fire", and the new car will be available on March 12, 2022, Arbor Day. At present, the pre-sale price range given by the network is 255,000 yuan to 342,000 yuan. This car is interesting, you can't see it overseas, speaking of which you will understand, this car is Lincoln's sedan for Chinese consumers, you can see it as the successor of MKZ. So, how competitive is this car?

Lincoln Z wants to use the "heap configuration" tactic to dominate the 300,000 yuan luxury car market, can it succeed?

Special emphasis: although the price is around 300,000 yuan, Lincoln feels that the configuration of lincoln Z is rich enough to shake the 500,000 yuan luxury car market, with this question, let's see if this is really the case?

What kind of car is the Lincoln Z?

Lincoln Z wants to use the "heap configuration" tactic to dominate the 300,000 yuan luxury car market, can it succeed?

Since it is the successor of MKZ, everyone is most concerned about the power unit. The Lincoln Z series is equipped with a 2.0T+8AT power combination, of which the 2.0T engine has no high or low power, the maximum power is 181 kilowatts, and the peak torque is 376 Nm. The parameters look good, at least in the mainstream range. The matching gearbox is 8AT, which still has a button-style gearbox layout.

Lincoln Z wants to use the "heap configuration" tactic to dominate the 300,000 yuan luxury car market, can it succeed?

In terms of test driving experience, the corner master borrowed a test drive from the store, and the video has been filmed but not yet made. Here to say, before shooting Lincoln Z, the new generation of Mercedes-Benz C-Class was test-driven, and after the comparison of the two, the texture of Lincoln Z was more outstanding in terms of power performance. Sure enough, the 1.5T power is no longer supported by the motor, and it is not as crisp as the original 2.0T power. Lincoln Z reflects the Lincoln family style in terms of NVH, and the driving texture is indeed very American.

Lincoln Z wants to use the "heap configuration" tactic to dominate the 300,000 yuan luxury car market, can it succeed?

In terms of size, Lincoln Z has a body length of 4982mm, but the wheelbase is only 2930mm, which belongs to the short front suspension and long rear suspension layout, and the body length is higher than that of competitors at the same level, and even reaches the length of the standard axle 5 series, but the wheelbase is not dominant. In addition, the performance of the rear space is also average, especially the head space, which is limited by the body shape, and the adult sitting at 1 meter 8 is a bit pressed to the top.

Lincoln Z wants to use the "heap configuration" tactic to dominate the 300,000 yuan luxury car market, can it succeed?

Configuration is a major attraction of Lincoln Z, but Lincoln also began to pile configuration. This approach has proved right. Lincoln Z series standard with 6 airbags, body stability control system, reversing image, rear parking radar, cruise control, automatic parking, panoramic canopy, keyless entry, one-button start, hidden door handle, active closing barrier, remote start, 12.3-inch full LCD instrument, active noise reduction, 27-inch central control screen, connected car machine, LED headlight group, 128 color atmosphere lights, induction wipers, automatic air conditioning, vehicle purifier, etc.

Lincoln Z wants to use the "heap configuration" tactic to dominate the 300,000 yuan luxury car market, can it succeed?
Lincoln Z wants to use the "heap configuration" tactic to dominate the 300,000 yuan luxury car market, can it succeed?

If you have a good budget, you can get 19-inch wheels and L2 level automatic driving assistance for 300,000 yuan, including lane centering, lane departure warning, parallel assist, AEB active braking, ACC adaptive cruise system, etc. In addition, the configuration also provides: front parking radar, 360-degree panoramic image, reversing side warning, panoramic sunroof, leather seats, front seat heating and ventilation, 13-speaker Ruiwei audio, adaptive near and far light, etc.

Lincoln Z wants to use the "heap configuration" tactic to dominate the 300,000 yuan luxury car market, can it succeed?

Purely from the configuration is indeed rich enough, especially the comfort configuration, if placed on the Mercedes-Benz C-class, at least you have to look at the top model, even so you do not have 360-degree panoramic images, fragrance system and other configurations. If you look at the configuration in the domestic first-line luxury brands, it must at least start from the 5 Series, E-class or even A6L, which is why it reflects the "Lincoln Z configuration rich enough to shake the 500,000 yuan luxury car market" mentioned above.

Lincoln Z wants to use the "heap configuration" tactic to dominate the 300,000 yuan luxury car market, can it succeed?
Lincoln Z wants to use the "heap configuration" tactic to dominate the 300,000 yuan luxury car market, can it succeed?

Because of this, Lincoln Z is not lacking in configuration, but brand influence. Nowadays, after Lincoln is domestically produced, sales are also soaring. Lincoln recognizes its own brand premium, and indeed the dimensionality reduction blow from the configuration price dimension can bring good sales data. Lincoln's sales in China in 2021 reached 91,621 units, an increase of 48% over 2020, of which the annual sales of Lincoln Adventurers exceeded 50,000 units for the first time. In this way, it is also reasonable that Lincoln has extremely high expectations of Lincoln Z.

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