With the increasing consumer interest in new energy vehicles, the retention rate has also become the focus of discussion in the process of purchasing cars.
In the public's cognition, new energy vehicles are far inferior to traditional fuel vehicles in terms of value preservation, and some people even ridicule electric vehicles as "60% off when new cars land". In fact, the retention rate of electric vehicles is not as bad as everyone thinks, and some models can even break the wrist with fuel vehicles.
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Recently, roland Berger, a well-known consulting company, released the 2021 electric vehicle retention rate ranking, which compared the retention rate of pure electric SUV and pure electric sedan. Among them, Tesla Model Y and Model 3 won the championship respectively, and Weilai and Xiaopeng in the "new force" car companies also had three cars on the list.
Pure electric SUV retention rate ranking
Pure electric car retention rate ranking
Overseas brands: Tesla thrives
As a global leader in the field of electric vehicles, it is not surprising that Tesla has dominated the double list this time. Relying on the used car pricing system at the US headquarters, Tesla will adjust the price of used cars in real time according to the price fluctuations of new cars, thereby ensuring the good performance of its retention rate.
In addition to the two hot models, Tesla's Model S and Model X also entered the top 10 of the retention rate of electric cars and electric SUVs at the same time. With super high market heat, strong brand influence and product power, Tesla's advantages may continue for a long time.
New force car companies: Weilai Xiaopeng has its own strengths
As a car brand that has risen in recent years, Weilai and Xiaopeng have performed well. In the evaluation of the retention rate of pure electric SUVs, NIO has three cars on the list, EC6, ES6 and ES8 ranked 2/3/7 respectively; Xiaopeng occupied the 2/5th place in the list of pure electric cars.
Like Tesla, Weilai and Xiaopeng both have official used car trading platforms, which record vehicle maintenance data in an all-round way through an intelligent evaluation system, ensuring the consistency of the second-hand car experience, which ensures the stability of their second-hand car retention rate to a certain extent.
At the same time, thanks to the lifetime warranty of the Three Electric System and other exclusive value-added services, the retention rate of used cars of the "New Force" brand has been steadily improving, and perhaps in the near future, we can see the domestic brands standing at the top of the list of value preservation.
Traditional car companies: BBA folding, BYD excellent results
In addition to Tesla and the "new forces", BYD's performance is also worth mentioning, in the two lists, a total of three cars on the list, Han EV and Qin PLUS EV are ranked 3/4th in the retention rate of pure electric cars.
As a car company that has been deeply engaged in the field of new energy for many years, BYD has won the recognition of consumers with its accurate market positioning and strong product strength. With the continuous enrichment of products and the continuous innovation of technology, the retention rate of BYD models will inevitably be further improved.
It is worth mentioning that none of the three luxury brands of Mercedes-Benz, BMW and Audi is on the list. Since the retention rate is inseparable from the brand influence, this folding also shows from the side that BBA's electrification strategy is not going well.
With the continuous improvement of consumer acceptance of new energy vehicles, the competition in the new energy vehicle market will inevitably become more and more intense, which is both an opportunity and a challenge for car companies in it. How will the new energy vehicle market develop in 2022? How will the retention rate rankings change? We'll see.