Text/VR Gyro Welkin
Apple's 2022 spring conference was held at 2:00 a.m. Beijing time on March 9, and the duration was about 1 hour. CEO Tim Cook introduced the latest products of mobile phones, tablets and desktop computers at the meeting, and the following is for you to introduce one by one.
Subscription service: Apple TV+ continues to exert efforts, and baseball programs are online
The press conference began with a wave of Apple TV+ subscription services. In the context of the global epidemic, the film industry has been greatly impacted, and streaming media platforms have developed rapidly and competition has become increasingly fierce. Apple has also continued to launch excellent original movies and series (Apple Originals) on its own platform, many of which have been nominated for the 2022 Oscars.
Apple TV+ will not only bring together a large number of Hollywood superstars and the world's top filmmakers, but will also launch a sports event program "Friday Night Baseball" with Major League Baseball (MLB), and two baseball games will be broadcast exclusively on the platform every Friday night.
Mobile phone: iPhone 13 new color, the new iPhone SE debuted
Just like the early spring in March, the spring color of the recovery of all things, the iPhone 13 series of mobile phones also announced that it will usher in two new appearance colors - the green iPhone 13 and the Cangling green iPhone 13 Pro, the National Bank edition is priced at 5199 yuan and 7199 yuan respectively, and it is officially released on March 18.
The small size, retaining the home screen button and the more affordable price have always been the reasons why the iPhone SE series mobile phones have been favored by users. The new generation of iPhone SE was also officially unveiled at the meeting, it will be equipped with the same A15 bionic chip as the iPhone 13, built-in batteries with longer batteries, ultra-rugged glass panels/back panels on the front and back of the fuselage, and support for 5G networks.
Compared with the second-generation iPhone SE, the graphics processing speed of the new iPhone SE can reach up to 1.2 times the original, the battery life when playing videos can be extended by up to 2 hours, the camera and video shooting functions have been improved, and a smoother network experience can be obtained through 5G services.
The new iPhone SE with small size and large functions has three colors to choose from, including midnight color, starlight color and red color, and the National Bank Edition is priced at 3499 yuan (64GB), 3899 yuan (128GB), 4699 yuan (256GB), and is officially released on March 18.
Tablet: The new iPad Air replaces the chip and takes the performance to a higher level
The new generation of iPad Air announced the use of the same M1 chip as the iPad Pro, compared to the A14 chip used in the previous generation, the 8-core CPU will bring a 60% performance improvement, the 8-core graphics processor will be accelerated to 2 times, and the 16-core neural network engine optimizes the machine learning speed, so that its performance is in the tablet, while multitasking is still easy and smooth.
In addition, the front camera of this machine will also be upgraded to a 12 million pixel ultra-wide-angle camera, with its own character centering function, and support 5G network, and the transmission speed of the USB-C interface will also be increased to 2 times.
The new iPad Air has a choice of five gorgeous appearance colors of space gray, pink, purple, blue and starlight, priced at 4399 yuan (64GB), 5499 yuan (256GB), and officially released on March 18.
Personal computer: The M1 chip pushed the limits, and the Mac Studio and Studio Display came out in a stunning way
Apple's M1 series chips, following the M1 Pro and M1 Max, ushered in a new generation of upgrades - M1 Ultra! Based on a multi-grain architecture called UltraFusion, the two M1 Max chips are connected at ultra-high grain densities, resulting in stunning results of low latency, high bandwidth, and low power consumption. The chip can support up to 128GB of unified memory, a powerful 20-core CPU, a 64-core graphics processor, and a 32-core Neural Engine, making it 8 times more powerful than M1.
With the leap forward in the M1 Ultra chip, Apple has also introduced the more powerful pc Mac Studio and 5K display Studio.
Mac Studio is compact and compact, with a length and width of 19.7 cm, a height of 9.5 cm, and a total of 12 high-performance ports with different functions on the front and back of the body. According to the built-in chip will be divided into two models, the performance and price are as follows:
M1 Max chip model
10-core CPU, up to 32-core graphics processor, 16-core Neural Engine
Up to 64G unified memory, 400GB/s memory bandwidth, 512GB SSD
Price: 14999 RMB
M1 Ultra chip model
20-core CPU, up to 64-core graphics processor, 32-core neural network engine
Up to 128G unified memory, 800GB/s memory bandwidth, 1TB SSD
Price: 29999 RMB
The Studio Display, designed with mac Studio, starts at 11,499 yuan and is a 5K Retina display with a 27-inch display area. The screen can choose ordinary glass with anti-reflective coating, or nano textured glass (the price is 2000 yuan) to further reduce glare. There is also an ambient light sensor that automatically adjusts the color temperature according to the surroundings.
The display is equipped with a 12-megapixel ultra-wide-angle camera, and the A13 bionic chip provides performance support and supports the character center function. This, combined with a studio-grade microphone array and a high-fidelity six-speaker sound system, makes it perfect for video conferencing, but also for a cinematic audiovisual experience.
The above is the main content of this Apple spring conference, and the M1 Ultra chip with four seats has undoubtedly become the biggest focus, and it also corresponds to the theme of the "high-energy transmission" conference. Unfortunately, the long-rumored AR glasses have not revealed their true colors. Apple's new products will be open for booking this Friday (March 11), and officially released on March 18, users who want to start should keep the time in mind.