There has never been a shortage of capable players in the field of luxury executive cars, and the German camp led by the BBA has occupied a certain initiative with excellent products. When buying a car, many rich guys around them will also take the three cars of S-class, 7 Series and A8L as an echelon of choice. However, unlike the S-Class and A8L, most people who buy the BMW 7 Series want to drive the car themselves, because it is a BMW, a sporty executive class sedan. So can this car get a decent score in our Deluxe 180 review system? Let's take a look at it today.
This issue of "Luxury 180" review model: 2019 BMW 750Li xDrive V8 M sports suit, the official guidance price is 1.988 million yuan. Although the car is a 2019 product, it is still on sale. Compared with the 740Li model equipped with a 3.0T engine, the biggest highlight of the BMW 750Li is this 4.4T twin-turbo engine, of course, the price is nearly 800,000 yuan higher.
The 2019 BMW 750Li xDrive V8 M Sports Kit scored 8 points in this event (this item is 10 points out of 10)
Score analysis: The brand influence is hard enough, and there are not many products that can confront it head-on, so the score is higher.
Subdivision - Out of 5 (1 point = fail, 2 points = pass, 3 points = moderate, 4 = good, 5 points = excellent).
From the perspective of brand and its influence, BMW has been working in the Chinese market for many years, whether men, women or children have a more or less understanding of the BMW logo of "blue sky and white clouds", coupled with excellent market share, the market positioning of its first-line luxury brands is beyond doubt.
Brand awareness, influence, luxury positioning (4 points = good)
The BMW 750Li currently on sale are all 2019 products, and there are 2 models subdivided down, using M sports suits and luxury suits, respectively, with prices of 1.988 million yuan. If you look at it horizontally, the most direct competitor of bmw 750Li should be the Audi A8L 60 TFSI quattro premium collector's edition, which is also equipped with a V8 twin-turbo engine, and the price of the two cars is also very similar, and the official guidance price of the latter is 1.9718 million yuan.
Price range, competitor comparison (4 points = good)
Score analysis: Whether it is innovative design or cutting-edge technology, bmw 7 series has achieved forward-looking and leading.
In terms of design concept innovation, the BMW 7 Series, which has undergone a mid-term redesign, does give people a bright feeling, although the double kidney shape of the "large nostrils" at the beginning of the release is difficult to accept for a while, but after watching it for more than two years, everyone has slowly begun to recognize such a design. In terms of foresight, BMW designers are really ahead of us.
In addition, as a flagship product, the BMW 7 Series will naturally not lack the blessing of the first technology, and the laser headlights equipped with the BMW 750Li can be said to be the industry's top technical configuration.
Overall design concept innovation (4 points = good)
Whether to apply the first technology (4 points = good)
The 2019 BMW 750Li xDrive V8 M Sport Suit scored 33 points (out of 40 points)
Score analysis: The appearance of the vehicle after the mid-term redesign has been greatly improved, and it is difficult to find shortcomings in the design of interior and exterior decoration.
The 2019 BMW 750Li xDrive V8 M Sports kit has an overall score of 17 points in terms of appearance
From the perspective of appearance design, the BMW 7 Series currently on sale is not inferior to any of the same level of executive cars in terms of aura and appearance, and the size of the double kidney intake grille with family characteristics has been further improved, which is in stark contrast to the headlight group with a flat design on both sides. The model we tested this time uses the M sports suit, which looks more dynamic than the luxury suit model and is more suitable for the bosses to drive themselves.
Overall design (5 points = excellent)
Available for Deluxe Suite & Sports Kit Selection (4 points = Good)
The test model uses the official paint color called frosted polar gray, which is a matte paint surface that looks a lot more sporty on a BMW 7 Series, and no obvious graininess is found in the case of close observation. In addition, after our measurements, the gap gap between the two sides of the BMW 7 Series engine cover and the trunk cover is also within a reasonable range.
Paint, sheet metal craftsmanship, body gap performance (4 points = good)
Body first out-of-sight material (4 points = good)
The 2019 BMW 750Li xDrive V8 M Sport Kit has an overall score of 16 points in terms of interiors
When we come to the car, we can see that the interior of the BMW 7 Series can be said to be a perfect combination of luxury and technology, although it has not yet achieved the ultimate as the new Mercedes-Benz S-Class, but it has also reached a good balance in visual perception and practicality. The center console is divided into several different areas by horizontal lines, and the air conditioning control panel below is composed of LCD screen + physical buttons, which can facilitate the driver to operate blindly during driving.
Overall interior design (4 points = good)
Interior details and materials (4 points = good)
The car is wrapped in a large number of soft materials, as long as the body can touch the area all made of relatively high-grade leather fabrics, and the door panel, seat and central armrest area also added diamond stitching process, reflecting a strong sense of grade. And the interior workmanship of the BMW 7 Series is also in line with the identity of its old luxury car companies, the seams at the details are more symmetrical, and there is no abnormal noise after pressing the center console and the door panel.
Overall interior workmanship (4 points = good)
Interior technology atmosphere (4 points = good)
The 2019 BMW 750Li xDrive V8 M Sport Kit scored 24 points (out of 30 points)
Score analysis: The comfort of the front and rear seats is outstanding, and the luxury configuration is relatively rich.
There is a saying that "drive a BMW, sit in a Mercedes", but this sentence seems to be somewhat inappropriate now, and today's BMW can sit on an equal footing with the Mercedes-Benz in terms of riding comfort. The BMW 7 Series front seats tested can be electrically adjusted in multiple directions and are also equipped with heating, ventilation and massage in the main driver's seat, so you won't feel tired even after a long ride.
Steering wheel design, configuration and gear shifting form (4 points = good)
Seat design and configuration (4 points = good)
In terms of seating space, after adjusting the front driving posture, the head space remains about one punch, and then the front seat position remains unchanged, and the experiencer comes to the rear seat, at this time the head space is about one punch, and the leg space reaches more than three punches, which is quite good in luxury executive cars. Moreover, the boss position located in the right rear area of the car can be almost "lying flat", and the seat function is no less than that of the front row.
Front seat ride (4 points = good)
Rear seat ride (4 points = good)
The car is equipped with a wealth of luxurious features such as an electric induction trunk, all-vehicle electric suction doors, 11-color mood lights, rear windshield sunshades, rear side window electric sunshades, rear independent air conditioning, in-car PM2.5 filters, fragrances and on-board refrigerators. In terms of audio, it is equipped with a 12-speaker Baohua Weijian sound, and the sound quality performance is very good, so that people can't fault it.
Luxurious atmosphere in the car (4 points = good)
Sound brand, number of speakers (4 points = good)
The 2019 BMW 750Li xDrive V8 M Sports Kit scored 28 points (this one out of 40)
Score analysis: Without cutting-edge technologies such as AR navigation, the practicality of the voice control system needs to be improved.
The car is equipped with a 12.3-inch full LCD dashboard, which is consistent with most BMW models, the UI interface is well designed and smooth, and the background color can be changed by switching driving modes. At the same time, the car is also equipped with a HUD head-up display system as standard, but the functions that can be displayed are not particularly rich, and it is not equipped with the popular AR navigation and 3D display functions.
Instrument cluster form and function (4 points = good)
HUD head-up display, AR navigation, 3D display function, etc. (3 points = medium)
The size of the central control screen is 10.25 inches, which is a little small in such an interior, but fortunately, the built-in iDrive 7.0 operating system is still relatively comfortable in use, and it is also equipped with navigation, CarPlay, gesture control and Car Networking and other functions, and there is no problem in daily use. However, the car is not equipped with facial recognition and OTA upgrades, and the intelligent configuration is missing.
Multimedia screens and features in the car (4 points = good)
Whether it supports The Internet of Vehicles and OTA upgrades (3 points = medium)
In terms of voice control, the car can carry out speech recognition of the three items of multimedia system, navigation and telephone, the recognition rate is acceptable, but the intelligent performance is not prominent, and there is still a lot of room for improvement in the future. In addition, the car is equipped with a remote start function, and a smart key with a screen can view the vehicle at any time.
Voice Control and Richness (2 points = Pass)
Smart Key & Mobile APP (4 points = Good)
As a luxury flagship sedan priced at nearly 2 million yuan, the BMW 7 Series is also basically fully equipped in terms of intelligent driving and active safety, in addition to being equipped with full-speed adaptive cruise, parallel line assist, lane departure warning, lane keeping assist, active braking, fatigue driving tips and other configurations are also equipped with coefficients.
Intelligent Autonomous Driving and Active Safety Configuration (5 points = Excellent)
Passive Safety Configuration (3 points = Medium)
The 2019 BMW 750Li xDrive V8 M Sport Kit scored 5 points in this event (this item is 10 points out of 10)
Score analysis: a wide range of optional configurations are available, and the interior material can also be customized slightly.
In terms of options, BMW provides a variety of options for the 750Li, including M high-performance calipers (6000 yuan), magic carpet intelligent air suspension (41000 yuan), ceramic kit (8000 yuan), M rear spoiler (5000 yuan), customized black high-gloss decorative strips (8000 yuan), car refrigerator (19000 yuan). In addition, the car's seat material and trim can also be customized on a small scale according to your preferences.
Personalized customization service (1 point = failed)
Availability of optional configurations (4 points = good)
The 2019 BMW 750Li xDrive V8 M Sport Suit scored 23 points (this item is 30 points)
Score analysis: Equipped with a 4.4T V8 twin-turbo engine, excellent ride provides the ultimate driving experience.
BMW 750Li is equipped with a 4.4T V8 twin-turbo engine with a maximum power of 530 hp and a peak torque of 750 Nm, which matches the 8-speed manual transmission, and the official acceleration time of 0-100km/h is 4.1 seconds. Looking at the current automotive market, almost all brands are leaning toward electrification, and fewer and fewer products like the BMW 750Li with high-displacement V8 engines are also one of its attractions.
The BMW 750Li is equipped with a combination of front double wishbone independent suspension + rear multi-link independent suspension, and comes standard with adjustable height and soft air suspension and overall active steering system, if you have higher requirements for comfort, you can also go to the magic carpet smart air suspension.
Powertrain, transmission format (5 points = excellent)
Suspension type and function (4 points = good)
At the driving level, the BMW 750Li with the V8 engine has left a deep impression on us, whether it is driving on the city road or in the high speed, do not have to worry about the problem of insufficient power, as long as you dare to step, the power will continue to pass to the four wheels. And this 8-speed manual transmission and the engine matching is very good, the shift is smooth and the reaction speed is fast, in line with the quality of a flagship product.
Although the body length and wheelbase have reached 5273mm and 3210mm, but under the blessing of the rear wheel steering system, driving this car will not feel very bulky, coupled with the soft steering feel and air suspension, the overall driving performance can fully surpass many competitors of the same level.
Drive form, 4WD system, functional performance (4 points = good)
Power performance and driving experience (4 points = good)
In terms of sound insulation and tranquility, the BMW 7 Series, as a flagship product, has naturally shown its due level, and you can hardly hear wind noise and road noise when driving every day, and you can only hear some high-pitched roar of the engine when you step on the accelerator to accelerate.
NVH quiet performance (4 points = good)
Energy consumption performance (2 points = passing)
The 2019 BMW 750Li xDrive V8 M Sport Kit scored 0 out of 10 in this category.
Score analysis: It is not equipped with any new energy technology and environmentally friendly renewable materials, and there are no additional points.
At present, the BMW 7 Series is not equipped with any new energy technology, and even the most popular 48V mixing system is not equipped, which is indeed unable to keep up with the times at the current speed of electrification development. Moreover, no environmentally friendly and renewable materials are used in the car, so there is no extra point in these two items.
New Energy Technology(0 credits)
Environmentally friendly renewable material application (0 points)
Finally, let's take a look at what the total score of the 2019 BMW 750Li xDrive V8 M Sport Suit is in the luxury scoring system:
The "Luxury 180" luxury index scoring system has a full score of 180 points, and according to the final score, it is divided into: not luxurious enough (90 points or less), entry-level luxury (90-109 points), enough luxury (110-129 points), very luxurious (130-159 points), top luxury (160-180 points).
Summary: The final 2019 BMW 750Li xDrive V8 M Sport Suit has a total score of 129 points in the luxury rating system of the "Luxury 180" luxury rating system, which is a standard of sufficient luxury.
Through this evaluation, we can see that the BMW 7 Series, as the brand's flagship sedan, has a good performance in terms of appearance design, configuration performance, luxury creation and mechanical quality. In addition to the environmental protection and sustainability of this item is not scored, the other 7 points of the score are relatively balanced, the vast majority of small scores are maintained at 4 points / good level, in line with the positioning of its luxury executive car, if the follow-up models can add new energy technology, and use a certain proportion of environmental protection materials in the car, then this car will get a higher score.
Wang Kun, CEO and Editor-in-Chief of Luxury Car, commented:
As a 7 Series that is about to usher in a new generation of models, the current 750 can still score 129 points. If you look closely at the scores, in terms of creating a luxurious atmosphere in the car, the current 7 Series has nothing to lose. We can now look forward to what kind of surprises will be brought by the upcoming new generation of 7 Series and electric i7.