Recently, a set of camouflage test photos of Hongqi's new generation H5 was exposed on the Internet, which may be Hongqi' new generation. From the photos, its exterior design is very similar to the Hongqi H9. It seems that after the success of the Hongqi H9, Hongqi is also planning to unify the design language of its cars.
At present, Hongqi's cars are Hongqi H5, H7 and H9. These three models are the main models sold. Of course, Hongqi also has more high-end L5, L7, L9 these three models belong to the customized version, we will not say.
The H5, H7, H9 models do not adopt a unified family design style. The H7 was the oldest model, and it is said that this model used some Toyota Crown technology at that time. And the Hongqi H5, it is said that this car is using some Mazda Artez technology. Later, it was not until the release of the H9 that users saw more of the style and characteristics of the Hongqi brand from this car. It also allows the majority of users to see the hope of the red flag brand rising again.
Judging from the H5 camouflage test pictures that have been exposed, which may be a new generation of Hongqi, the front face style is similar to the Hongqi H9, especially the design of the front, the boxy feeling is very solemn and thick, there is a little business style, and the middle is a straight waterfall grille. The headlights on the left and right sides have a flat rectangular design.
The shape of the rear of the car is also impressive, and it is more similar to the Hongqi H9, using a through-type taillight design. It is also equipped with chrome trim strips that traverse the entire rear of the car.
Therefore, the majority of netizens will jokingly call the new generation of red flag H5 like a small H9. But as we all know, the H5 is a medium-sized sedan that is more sporty. The new design makes this car look particularly calm and atmospheric, which is completely different from the Hongqi H5 that is now being sold. Therefore, such changes actually face some potential market risks.
In fact, the majority of netizens are more looking forward to the replacement of Hongqi H7. Because the positioning of this model is also a medium and large sedan. Before the H9 was not listed, the H7 was the main force in the sales of Hongqi Automobile. At present, this model is also relatively old, and it is also time to update. Therefore, how Hongqi upgrades this car is also the focus of attention.
In fact, for the Hongqi brand, the positioning of the H5 is a medium-sized car. The H9 is positioned as a medium to large sedan. So how should H7 be positioned? Positioned as a B+ class sedan? If this is the case, then isn't the Red Flag H7 going to lower its value? After all, the H7 was originally a C-Class.
But in any case, in the past two years, the development speed of the Hongqi brand has been very fast. In the sales of luxury brands in the Chinese market, in addition to Mercedes-Benz BMW Audi, the Hongqi brand can now be said to be the leader of China's second-tier luxury brands. In terms of sales, in the competition with Cadillac, Volvo, Lexus, it is not very inferior. In the next step, with the iterative upgrading of Hongqi's product line, I believe that Hongqi's sales will be further improved.