Even if the Corolla is the world's best-selling model, even the new Langyi created by Volkswagen's monopoly position must give way to Dongfeng Nissan's Xuanyi, and the new and old generations of models work together to firmly control the throne of the sales champion in the Chinese car market.
Xuanyi is even the entry-level sedan model of multinational car brands, the first to launch a pure electric power model, the Exclusive Xuanyi Pure Electric in the Chinese market, taking the old Xuanyi as the prototype, becoming another main member of the online car and automatic driving fleet.
At the end of 2021, many years after the launch of the Corolla Twin Engine and LingpaiRui Hybrid on the market, the Xuanyi Hybrid equipped with Nissan e-POWER extended range hybrid technology was officially launched, and all three models were in the same price range.
As a latecomer, is it to use the market's existing cognition of the hybrid market, or to find another way? Xuan Yi e-POWER chose the latter, fearing to survive in the shadow of the two fields of chaos.
Extended range hybrid is originally a technology unfamiliar to global users, Dongfeng Nissan is not enough, emphasizing that this car is called e-POWER, not under the name of Xuanyi model, and the power system is called "electric drive technology without charging", which draws a clear line with hybrid technology.
As a pioneer of extended-range hybrid technology, although Ideal Automobile still emphasizes its own electric drive technology, it no longer insists on how unique extended-range electric technology it is, and classifies itself into a more mainstream plug-in hybrid technology.
From Toyota Dual Engine to Honda Sharp Hybrid, after so many years of baptism, users are not interested in understanding the distinction between hybrid technology, and low fuel consumption is the only and biggest advantage of hybrid technology at present.
Toyota hybrid electric auxiliary oil main, or Honda hybrid electric main oil auxiliary, who is more advanced is not important, as we all know, this is a dual-power energy-saving model, there are fuel engines and power batteries, and even know that Toyota Hybrid global sales of more than 19 million vehicles.
For Xuanyi Hybrid, even if it is really unique to the point that it is a full motor drive, does this matter? In addition, with Xuanyi's loud business card, do not have to get an e-POWER English name, is it really necessary to make this model fully unfamiliar?
Although the ideal ONE's extended-range hybrid system and 1.2T three-cylinder engine have been questioned by some users, it has not prevented the car from becoming the bicycle sales champion of the new car-making force and becoming a representative of independent luxury models, thanks to its strong product strength and all-round communication with users.
This Xuanyi hybrid, known as "e-POWER", hides more content that you can't learn on the relevant pages of the model, and this content happens to be a key influencing factor for some users to buy a car.
First, Xuanyi Hybrid is equipped with a 1.2L three-cylinder engine, even if it is such an important model as Xinqijun, it dares to use a 1.5T three-cylinder engine in its entire series, but why is it hidden on Xuanyi Hybrid?
While there is nothing wrong with the technology, the three-cylinder engine is a sensitive topic in the Chinese market, and even to put it bluntly, the technology is not recognized by Chinese users, from GM and Ford to Toyota and Nissan.
Second, the fuel consumption of Xuanyi Hybrid is not as low as imagined, except for short trips such as Japan, where it was born.
Looking at the websites of major car companies, we see more data is the comprehensive fuel consumption of NEDC, but Dongfeng Nissan only gives the "urban working condition fuel consumption" of 3.9L/100km for this e-POWER, while in fact, the comprehensive fuel consumption of WLTC announced by the Ministry of Industry and Information Technology is 4.1L/100km.
Equipped with a 1.8-liter engine, the Corolla twin engine, the WLTC has a comprehensive fuel consumption of 4.36L/100km (NEDC 4.0L), and the 1.5-liter engine of Lingpairui Hybrid, the WLTC has a comprehensive fuel consumption of 4.8L/100km, and the 4.1L Xuanyi Hybrid does not have an absolute advantage.
With the same price and almost the same fuel consumption, is it worth carrying a three-cylinder engine? Even the user may not understand that he is buying a three-cylinder engine.
Xuanyi hybrid is the power system of the full-time electric drive, due to the characteristics of the electric drive technology itself, the fuel consumption of this system in the high-speed scene is likely to be much higher than the comprehensive fuel consumption.
This power system needs to convert fuel power into electrical energy and then drive the car, and the high energy consumption of the electric drive system at high speed is an inevitable technical common problem, but it does not have the ideal ONE plug-in system to make up for part of the fuel consumption.
Whether it is a three-cylinder engine or a unique extended range hybrid system, this is not a problem of Xuanyi hybrid, or even it is not a problem at all, it is just an option for hybrid energy-saving cars.
Since Dongfeng Nissan claims how different this power system is, it is more necessary to let users know the differences in this power, especially the two sensitive factors of the three-cylinder engine and fuel consumption.
To know that Toyota hybrid promotion for many years, will still fall into the "need to charge" question, not to mention Dongfeng Nissan deliberately packaged this extended range hybrid system so different, the information is also relatively unclear.
The Nissan e-POWER hybrid system with sales of more than 500,000 units is only popular in Japan, and the Xuanyi hybrid e-POWER is only an exclusive model in the Chinese market, dongfeng Nissan only thinks about how to be different, but does not think that "harmony and difference" may be the best choice.
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