Every year during the Spring Festival holiday, the sales of automobile manufacturers will be greatly affected. After all, the pure holiday is 7 days, plus the transfer, 7-10 days of partners are also many. In addition, February was originally only 28 days. In this way, there are fewer days left for manufacturers to sell cars. Therefore, sales do not rise, and even many brands that have declined. Of course, the market is hot, and there are good sales. For example, BYD, which has been performing well in the global automotive market in recent years.
According to the latest data, BYD sold 90,268 cars in February, an increase of a staggering 336.2% over February last year. Among them, the sales of new energy vehicles were 87,473 units, up 764.1% year-on-year. In terms of specific categories, BYD DM models sold 44,300 units, and BYD EV models sold 43,173 vehicles.
From the perspective of specific models, BYD's market performance is more interesting:
The sales of the two flagship models are stable at about 10,000 units, which is eye-catching in the mid-to-high-end market!
Among them, the BYD Han family sold 9,290 vehicles in February, with cumulative sales of more than 180,000 vehicles, continuing to lead the Chinese brand medium and large car market;
The BYD Tang family sold 10,426 vehicles in February, of which the new generation of Tang DM increased by 1143.9% year-on-year. At present, the cumulative sales of the Tang family have exceeded 310,000 vehicles, becoming a veritable flagship of Chinese brand SUVs;
BYD Song series and Qin series models, sales exceeded 20,000 units in February, becoming the strength and sales of independent brands in the household car market.
Among them, the BYD Song family sold 24,534 vehicles in February, of which the Song EV model increased by 5866.1% year-on-year. With the launch of the Song PLUS DM-i model equipped with the super hybrid system and the ramp-up of production capacity, the sales of the BYD Song family will continue to soar;
The BYD Qin family sold 24,503 units in February, and it was also the champion in sales of its own brand cars in February. At present, the cumulative sales of the Qin family have exceeded 560,000 vehicles. What is more worth mentioning is that the current monthly sales of the BYD Qin family can basically stabilize at more than 20,000 vehicles, which will rank among the top three in the sales of independent brands for a long time, as well as the top 10 domestic car sales;
The two models based on BYD's e platform 3.0 also performed well and gradually became the main sales force of the brand.
Among them, the BYD Yuan family sold 8953 vehicles in February, an increase of 2380% year-on-year, and the current cumulative sales of the Yuan family exceeded 240,000 vehicles; BYD Dolphin sold 8565 vehicles in February, and since its listing on August 29 last year, Dolphin has sold more than 40,000 units.
In this spring, BYD can be described as a hundred flowers, each model has a good sales, as well as a strong market performance. In the new energy vehicle market, it is an absolute light of domestic products.
In addition to the rapid growth in sales, BYD has also accumulated a good user reputation. When buying cars, especially new energy vehicles, BYD's models have become an essential option for many car users. Riders' reputation and desire to buy are strengthening. Some cities and some models have sold out of existing cars, and the market of car owners preemptively booking cars and waiting for the car to be picked up is the best evidence.
To be honest, in recent years, BYD has such a strong sales volume and reputation, which is the result of its long-term vigorous investment in innovation and research and development. Each model has absolute strength in product strength and quality, and it is also just catching up with this wave of new energy market, which can be described as a favorable time and place.
With the launch of the Marine series models, BYD's late market performance is more worth looking forward to.