On February 26, jointly invested by FAW Group and BYD, FAW Fordy officially started construction in Changchun, Jilin Province. The total investment of the power battery project is 13.5 billion yuan, the design annual production capacity is 600,000 sets, and the annual output value is expected to be more than 20 billion yuan after being put into operation.
As early as 2019, FAW Group and CATL established a joint venture company, Times FAW Power Battery Co., Ltd., with changan automobile and Dongfeng Motor, registered in Fujian. The total investment of the project is 6 billion yuan, which will be officially completed in 2020, with an annual production capacity of 20GWH and a target annual output value of 20 billion yuan.
Coincidentally, BYD and NINGDE Times, as the suppliers of power battery technology, respectively occupy a 51% controlling position in these two power battery joint ventures.
"Times FAW" has a wider customer base coverage, and it is not in Changchun, Jilin Province, where FAW is based; and FAW Fordi is in the old industrial base, and the cost of lithium iron phosphate blade batteries is relatively low, which is bound to become the most priority partner of FAW Group.
Before FAW Fordi was put into production, FAW Hongqi E-QM5 has taken the lead in using BYD's blade battery, but this one is known as "a high-end pure electric car tailored for wonderful travel" by Faw-Hongqi, and there is no blade battery related content on its relevant website introduction page.
Blade battery, as one of BYD's housekeeping skills, is the standard configuration of BYD's full range of models, and as a representative of high-safety power batteries, it is true that electric vehicles have a major artifact to capture consumers.
At a time when byddler's blade batteries are "exported" to Tesla, blade batteries are also expected to become an important part of Denza and by-DEVICE and Toyota's cooperative models. The new products of these two brands are expected to be officially announced within the year, will blade batteries become the focus of publicity?
As a giant of power batteries, the Ningde era is highly popular in the automotive industry, however, the whole vehicle company may never be as constrained by others as it is today, so after the Ningde era, more car companies have begun to choose to walk on multiple legs.
As the pioneer and leader of electric vehicles, even if BYD doubles its growth, its power battery sales are indeed not as good as the Ningde era that is standard in China, and its identity as a vehicle manufacturer inevitably makes major independent car companies have doubts.
In the process of continuous integration of FAW Group's autonomous sectors, with the suspension of production in Tianjin Xiali, the dissolution of FAW Mazda, and the decline of FAW Car sales, the rejuvenating FAW Hongqi has become the only hope for FAW's independent passenger cars.
Faw Group, which is under the control of Xu Liuping, fully supports FAW Hongqi with the high-quality resources of the whole group, from online ride-hailing to government-enterprise cooperation, FAW Hongqi has achieved annual sales growth with the help of alternative markets. Hongqi Automobile's sales in 2021 reached 300,000 units, an increase of more than 50% year-on-year, and the cumulative sales of new Hongqi models exceeded 600,000 units.
The commercial car market such as online car-hailing, taxi and official car-hailing has always been a major source of sales of new energy vehicles, which is a realistic consideration, we do not want to entangle too much, after all, a "wonderful" online car, richly also a beautiful mobile life of the people.
However, whether it is a new car manufacturing force or a traditional car company, the retail market is ultimately the foundation of a car company, and only in this market with sufficient competition and complex demand can it stand, not to mention the growth of sales is expected to be more sustainable, which is the largest and most direct source of product strength and brand influence of a car company.
Automotive products that are out of the popular market will eventually lose their way in the future development.
In the early stage of the development of new car-making forces, from scratch, all the superior resources that can be used must be widely publicized, such as the "power battery in the Ningde era" was a major business card at that time. After being continuously squeezed by the market, users and competitors, the head car companies have developed their own characteristics, have their own piece of the world and nurtured a party of water and soil.
From BYD to GAC Aeon, from Wei to Xiaopeng Automobile, we can always quickly find the characteristics and advantages of these car companies, and we will stop and admire the models that are roaring around us.
For Hongqi, it can be said to be the only luxury brand among independent car companies, but what does this luxury brand that has been hung high mean for users and visitors? No one seems to be able to name the one-two advantages and three-four characteristics of the red flag.
The arrival of BYD blade batteries has given Hongqi another momentum for development. However, the blade battery is only a boost, and in the end, the development of the red flag still needs to rely on itself. On the other hand, the red flag equipped with blade batteries will not be beneficial and harmless for BYD?
The development process of Hongqi, there are the struggles of independent cars, there are also Toyota Crown and Audi's staggered backs, until now, in addition to letting the ideal fly, what does Hongqi mean, what is the ideal of Hongqi?
At the time of the article, Hongqi just announced the results of the new energy vehicle logo collection activity, the design of the first prize, from the design to the color matching, can not see half of the red flag atmosphere, FAW Group has become a professional household for standard change.
Maybe it's the red flag's car logo that limits the development of the red flag, but does the red flag really need a new logo? Can a new logo change the red flag? The answer to this question, please ask Lu Yu.
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