In the current smart phone market, in addition to the iteration of traditional mobile phone products, the expansion of new technologies is also the direction of attention of many manufacturers. Among them, the folding screen market has become a field in which manufacturers have been involved.
In the past year, Huawei, Xiaomi, Samsung, OPPO, Honor and other well-known brands have launched their folding screen series products. And there are more and more folding screen mobile phone products on the market, and there are many choices for folding schemes and types.
Analyst canalys mentioned in a recent report that "the market for foldable screen products is booming." Canalys expects foldable screen smartphone shipments to grow at a compound annual growth rate of 53% from 2021 to 2024. ”
Related analysis shows that foldable screens are expected to show amazing growth in the next few years. And this is mainly due to the fact that users are more inclined to use larger screens.
Meanwhile, the latest smartphone statistics from Canalys show that despite the high price, the foldable screen product market grew by 148% year-on-year, while the overall smartphone market grew by only 7%.
Canalys mentioned in a previous report that shipments of foldable smartphones are expected to grow by 53% between 2021 and 2024 and surpass 30 million units by 2024.
Related analysis shows that the foldable smartphone market is expected to grow at a compound annual growth rate of 122% from the launch of the first foldable products, that is, from 2019 to 2024. Driven by Samsung, shipments of foldable smartphones reached 8.9 million units in 2021. Foldable devices are more expensive than regular mobile phone products, but their market growth is faster. With the overall smartphone market growing by 7%, it gained 148% year-on-year growth.
In contrast, the growth of the foldable screen market is significantly better than that of the overall smartphone market. And this seems to be one of the driving forces for various smartphone brands to enter the game.
However, in addition to smartphone manufacturers paying attention to foldable screen products, laptop manufacturers seem to be paying attention to this area. With the continuous listing of folding screen mobile phones, Lenovo and Asus have also released their own foldable screen laptops.
For this market, Canalys believes that it is still largely in the development stage and there are many unknowns. However, as more manufacturers enter this field, their subsequent development is also of concern.