According to Yonhap News Agency, Samsung Electronics said on Thursday that sales of its Galaxy Z series folding screen smartphones this year were four times that of last year, which further cemented the company's leading position in the fast-growing segment of new smartphones.
While Samsung didn't reveal exact numbers, the total sales of Samsung's Galaxy Z series phones this year, driven by the Galaxy Z Fold3 and Galaxy Z Flip3, two models that are popular among younger consumers, are speculated to be around 8-9 million units.
Samsung said: "The sales of these two products more than a month after they were launched in August exceeded the cumulative sales of Samsung's foldable screen devices last year. ”
It is worth noting that Samsung said that the above two phones are the most popular Samsung mobile phone models to date, and other brands have the highest conversion rate when switching to Samsung brands.
Samsung said that compared to the Galaxy Note20, the number of users who changed smartphone brands for the Galaxy Z Flip3 increased by 150%, compared to the Galaxy S21, an increase of 140%.
Samsung introduced the concept of foldable displays in 2011 and its first foldable screen device, the Galaxy Fold, in 2019.
Samsung has unveiled the Galaxy Z Fold3 and Galaxy Z Flip3, powered by 5nm application processors, which are cheaper than previous products as Samsung strives to push foldable-screen smartphones into mainstream and increase its share in the high-end market.
Industry research institute Counterpoint Research has previously estimated that this year's foldable screen smartphone market will grow 3 times compared to 2020, while Samsung will dominate the market with a market share of 75% by 2023. (C114 Ace)
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