From 2014 to 2017, the sales volume of Changan Ford's Mondeo car series in China has been stable at more than 100,000 vehicles per year, and it has been a "blood road" from the encirclement of Japanese and German B-class cars such as Accord and Maiteng, which was in the sky at that time, and once became one of the best-selling American B-class cars in China.
Nowadays, the automotive industry is experiencing a far-reaching change, intelligence has become the main development direction of the car, major car companies have also accelerated intelligence, in this new track, Changan Ford's new generation of Mondeo ushered in a major change, highly anticipated by the market.
But the question is, in the current relatively stable domestic B-segment car market, can the new generation of Mondeo once again be among the glory?
Start with intelligence and overtake in curves
9 years ago, the "main theme" of family car manufacturing could not be linked to fashion, and the way of moderation and balance is success seemed so correct. But the fourth generation of Mondeo with the advanced "Martin face" broke the unspoken rules of the industry, exceeding the expected aesthetic first to bring the auto market to another dimension, so that other car companies have followed suit.
In the past two years, whether it is German, American, Japanese or Korean, many brands have accelerated the localization of intelligent network technology, constantly emphasizing the Chinese market and users' demand for product intelligence.
Hyundai Motor Group China's Forward-Looking Digital R&D Center was inaugurated in Shanghai, FAW-Volkswagen Digital R&D Center was inaugurated in Chengdu, and Porsche China spun off its digital division to become an independent company.
Ford also set up an intelligent networking and digital experience team in January 2021, and created a new generation of Mondeo with a youthful gene at the fastest speed.
"No longer repeat the old rules of building fuel vehicles"
At the recent launch of the new generation of Mondeo ST-Line, manufacturers repeatedly emphasized a concept, "the new generation of Mondeo and Ford pure electric models share the same new electronic and electrical platform", the goal is very clear, that is, to market the new Mondeo intelligent.
Changan Ford first brought the intelligent atmosphere into the digital cockpit of the new Mondeo, and the highly technological 1.1-meter large screen has also become the carrier of the SYNC+2.0 Intelligent Mobility interconnection system to meet the intelligent needs of users. Support multi-touch, AI speech recognition, gesture control, facial recognition and other multi-dimensional interaction methods. Combined with Ford's world's first visual virtual artificial intelligence assistant VPA Zhixing Partner, you can continuously learn the owner's preferences, with different animations and anthropomorphic expressions to match different driving scenarios. It is no different from the intelligence of new energy models.
At the same time, the new generation of Mondeo is also equipped with Ford's new generation Co-Pilot360 Intelligent Driving Assistance System, which can realize 18 intelligent driving assistance configurations, including Ford's first L2+ autonomous driving function in the world , BlueCruise Active Driving Assistance, which can achieve "quasi-automatic driving assistance" on specific sections of highways and urban expressways.
The new architectural platform also allows Mondeo's physical limitations to reach a new upper limit. The most intuitive change is that it has become much larger. The length of the car is close to 5 meters (length, width and height 4935mm, 1875mm, 1500mm), even if it is put together with the C-class car.
The wheelbase of 2945mm is 115mm longer than the Accord and 120mm longer than the Camry, and from the data point of view alone, it is iron-hearted to compare these two former opponents.
The long wheelbase also means more space and a more beautiful posture, compared with the fourth generation of Mondeo, which was named "Martin Jr.", the new generation of Mondeo continues the design style of EVOS and becomes more sporty. Hidden door handles, through-L headlights and matrix mid-mesh with aerodynamic functions can be described as showing favors to young people everywhere in detail.
In China, it is known that the B-class car won the world. In the past three years, Changan Ford has successfully broken the spell of the deep adjustment period of the Chinese auto market and reversed the situation, but it is still a certain distance from the peak moment. Having a B-class sedan product not only brings considerable profits to the brand, but also represents the brand's car-making strength.
The change of Mondeo's almost "re-furnace reconstruction" has made consumers and dealers boil with enthusiasm and confidence. At the same time, the service is also constantly being renewed and upgraded, and I believe that such a Ford brand must have the courage to continue to move to new heights.
Although everything has yet to be tested by the market, it is undeniable that the new car is bound to accelerate the recovery of Changan Ford in the car market and regain a place in the Us B-class car. We also look forward to changan ford's market performance in 2022 to give us more surprises!
Note: The above pictures come from the brand official