As a mobile phone manufacturer that occupies nearly 70% of the global high-end mobile phone market share, Apple can almost say that there is no opponent, if the previous Huawei can still rely on its strength to touch Apple, but now Huawei has taken care of itself, and the brands in the Android camp are independent of each other, and the phenomenon of internal involvement is serious.
In contrast, Apple's development momentum has only increased, first the iPhone 13 series has allowed Apple to gain a lot of sales and praise in the high-end market, and then the price exposure of the new generation of iPhone SE series, indicating that Apple has launched an attack on the mid-range market.
Combined with the iPhone SE3 related configuration information and price that has been leaking recently, Cook seems to have pointed the spearhead at the mid-end market, hoping to gradually enhance Apple's voice in the mid-range market through a cost-effective strategy.
According to foreign media reports, iPhoneSE3 in the appearance of the small change is not much, equipped with is still a 4.7-inch screen, the style of the small screen mobile phone to the end, the front or physical button fingerprint unlock design, the screen experience is not satisfactory, it is worth mentioning that the iPhoneSE3 will be equipped with A15 bionic chip, while supporting 4GB storage and 5G network, 4 + 64G version of the National Bank starting price is expected to be at 3299 yuan.
To be honest, the comprehensive configuration of iPhoneSE3 plus the price of 3299 is enough to prove that iPhoneSE3 does have a good competitiveness, after all, the price of the flagship machine of Android manufacturers has been sold to five or six thousand yuan, so can iPhoneSE3 really steal the market share of mid-range mobile phones with cost performance? Not necessarily.
Although the hardware configuration and price of the iPhone SE3 are indeed not said, the advantages are obvious, but it also has a very obvious disadvantage, that is, endurance. As we all know, the endurance of Apple's mobile phone has always been a short board, and users who have used the previous generation of iPhone SE know that the battery capacity of 2000mAh simply cannot meet daily needs.
If you consider from the aspect of power consumption, Android mobile phones actually have no advantages, because the power consumption brought by high brushing screen needs to continuously expand the battery capacity to make up for it, and the battery capacity of Android mobile phones is generally above 4000mAh, not only that, Android mobile phones also use charging power to make up for defects.
At present, only the iPhone 13 ProMax has the largest charging power, but it only supports 27W fast charging, and the charging power of the iPhone SE3 is expected to be only about 18W, so the endurance will also become a problem that fans who want to replace the new machine have to consider.
But there is a saying, in addition to the endurance, Apple's advantages in performance are still obvious, an Apple mobile phone used for three or five years, the fluency is still excellent.
However, many Android mobile phone manufacturers do have to refuel, after all, there is still a long way to go, if only blindly touting black technology, adding a lot of dispensable functions, to increase product costs, it is equivalent to pushing users to Apple, this iPhoneSE3 is not only a harbinger of Cook harvesting the mid-range market, but also a signal to Android mobile phone manufacturers, it depends on whether the Android camp and domestic brands can make the right response strategy.