In the previous article, I have said to you many times that the competition in China's smartphone market is quite fierce, and this is true in the 4G era and even more so in the 5G era. In addition, what you also need to know is that the growth rate of China's mobile phone market has reached the "ceiling", so in such a situation, it is more testing the resilience of mobile phone manufacturers.
Recently, the price reduction of Xiaomi 11Ultra has aroused heated discussion and attention from the outside world. At the same time, with the price adjustment of Xiaomi 11Ultra, in fact, it has also increased the market sales of this phone to a certain extent.
As a model known as the "Light of Android", in fact, the attention of Xiaomi 11Ultra at the beginning was not low, but after a year, the machine can become a classic model in people's mouths as in the past, which is indeed admirable.
However, I think a large part of the reason is that the price reduction of Xiaomi 11Ultra (the price reduction rate reached 1500 yuan), making this mobile phone with very strong configurations, starting at only 3999 yuan. In addition, according to the feedback of various users, the high core parameters of Xiaomi 11Ultra are only a highlight, and the high level of photography is another killer.
Therefore, driven by the price, we have seen a phenomenon: the sales of Xiaomi 11Ultra have increased, and the evaluation is also quite high. So, the Xiaomi Mi 11Ultra is selling again, what proves? My opinion is: Xiaomi Mi 11Ultra proves that price is the best stepping stone. That is to say, no matter how high the hardware configuration of a mobile phone and how beautiful the design is, as long as the price is ridiculously expensive, there will not be too many people paying attention to it.
In fact, the Xiaomi Mi 11Ultra, which has bright parameters, has thoroughly proved this fact. Speaking of which, though, I think it's worth mentioning apple's iPhone SE3. The emergence of this mobile phone means that the SE series models have new members, and the moat of Apple's entry model has an additional line of defense.
However, it is regrettable that the iPhone SE3 is not as popular as imagined, and it has been favored once it was released. On the contrary, the current sales of this mobile phone in the Chinese market can be described as decent, in the case of the iPhone SE3 in the Chinese market suffered "snubbed". What causes it? Without exception, it is still the price.
According to the information on Apple's official website, the 64GB version of the iPhone SE3 is priced at 3499 yuan, and the 256GB version is priced at 4699 yuan. As far as this price setting is concerned, many netizens have felt expensive, and even think that such a price is enough to take a well-configured Android flagship machine. Although on some e-commerce channels, the starting price of iPhoneSE3 has dropped by about 700 yuan, users still said: Don't worry, iPhoneSE3 still has room to reduce prices.
Having said all that, the reason why the iPhonesSE3 is not so popular in the Chinese market is ultimately a matter of price. If the starting price of this phone is not so high, it is a very good stepping stone to it. Because of the arrival of a mobile phone, first of all, you have to attract people's attention, and secondly, with the performance configuration, appearance, and hands-on experience, let people start. The current situation is that the iPhoneSE3 has lost its advantage and lost the stepping stone in the price link.
So, from the perspective of an unprofessional digital enthusiast, if you are ready to change to a new machine, and there is no so-called "portal view", I think the Xiaomi Mi 11Ultra is absolutely suitable for starting with the model.