An Apple mobile phone that was not particularly popular in the Chinese market sold well in the Japanese market.
That's right, it's the iPhone SE3. From a personal point of view, the reason why Apple continues to update the iPhone SE is to reduce the threshold for consumers to experience the iOS system. At the same time, as Apple's entry-level model, the iPhoneSE3 can also compete with mobile phone manufacturers in the Android camp for market share by reducing dimensionality.
Image source Apple China official website
That is to say, the iPhone SE3 has a very important position in the product line of Apple's mobile phone. However, it is such a small-size iPhone with Apple's "sincerity", and since its release, sales in the Chinese market have not been as bright as expected, but have appeared to be relatively sluggish. However, the iPhone SE3 reportedly sells well in Japan.
According to the latest statistics released by Japanese research firm BCN, Apple's iPhone SE3 was the worst performer in the history on March 18, the day it went on sale in the Japanese market. However, this mobile phone is the latecomer to the top, and the sales volume after that has shown a rapid growth trend.
Further, the cumulative sales of the iPhoneSE3 in the 5 days of sale exceeded the previous two generations of iPhone SE in the same period, and the cumulative sales of the 10-day sale reached nearly three times that of the first generation of iPhone SE.
Obviously, it is not difficult to see from the above description: Apple's iPhone SE3 has been treated differently by consumers in the Chinese market and the Japanese market. Of course, this is also an inevitable situation.
Just as the so-called "turnip greens have their own love", consumers in different markets naturally have different attitudes towards the same product.
So, the iPhoneSE3 is a big seller in the Japanese market, people will be curious about what highlights it has, will attract so many Japanese users? In fact, after the official release of the iPhone SE3, I have pondered it.
Image source Apple China official website
In essence, the biggest highlights of the iPhoneSE3 are two: one is Apple's A15 bionic chip + 4.7-inch LCD screen + Touch ID. Second, the price of the iPhone SE3 is relatively cheap.
Specifically, the first highlight is a good way to ensure the performance and hands-on experience of the iPhone SE3. Take Apple's A15 bionic chip, the iPhone13mini and iPhone13 use this chip.
Although not a full-blood version, the performance of this A15 exceeds the performance of the flagship chip used in Android phones on the market. In other words, Apple only takes the bloody version of the A15 to play the strongest chip in the Android camp, which is enough.
In addition, the iPhoneSE3 is equipped with a 4.7-inch screen, which is honestly very emotional. Because it is different from the small size mobile phone iPhone 12mini, iPhone 13mini, it represents the classic design concept of Apple in the past and the belief of fruit powder. At the same time, based on the blessing of Touch ID, the iPhone SE3 is more attractive.
Let's talk about the second bright spot, price has always been a factor that consumers must consider when starting a mobile phone. This is true for Chinese users, and Japanese users are no exception. According to BCN's analysis, the iPhoneSE3 costs less than 60,000 yen (about 3,082 yuan), so it is sought after by Japanese users. Moreover, the iPhoneSE3 also supports 5G networks.
Image source Apple China official website
Of course, the iPhone SE3 may also have a popular flash moment in the Chinese market, but it will take until the iPhone SE3 is reduced in price. In addition, for friends who are currently anxious to replace the new machine, in fact, buying early and enjoying early is the last word. After all, at this stage in some e-commerce channels, the price of iPhoneSE3 is more attractive.