In the past two years, the wave of automobile intelligence and electrification has been pushed to a new peak. Internet technology companies entered the game strongly, Baidu set up Jidu to build car robots, Xiaomi Lei Jun personally went down, Apple's Titan project gradually emerged, and Huawei, which does not build cars, also has borrowed chickens and eggs to hatch Aito.
Judging from the current situation, Tesla is still in a leading position, rivian, Lucid, Xiaopeng, ideal, Weilai and other new forces have their own strengths, and Jidu and Xiaomi are catching up step by step.
Analyzing the deep reasons for this change, on the one hand, is due to the clear policy plan for the development of smart vehicles. Taking the mainland as an example, according to the government's plan, by 2025, L2/L3 intelligent networked vehicles will account for more than 50% of the annual sales of automobiles.
On the other hand, with the advent of the era of software-defined automobiles, technology giants have crossed over and new forces are in the limelight, colliding with traditional automakers in the transformation period of industrial changes, and officially opening the curtain of smart car track racing.
In the future, the field of intelligent cars or present a hundred contending trends, although we can not predict which company can laugh to the end, but we know that in order to gain a firm foothold in the fierce market competition, user experience must be the top priority.
With the body of automotive robots, we deeply cultivate the user experience of smart cabin intelligent driving
User experience may come from the first impression that the product makes on the user, or it may come from the positive or negative effects that the user has felt for a long time.
In terms of giving users the first impression, Jidu is absolutely dead, and among a large number of new and old players, the concept of "car robot" alone has attracted countless attention from the industry. It can be said that the three major product concepts of "free movement, natural communication and self-growth" proposed by Jidu not only point out the direction for the future development trend of automobiles, but also indirectly find anchor points for the user experience improvement of intelligent electric vehicles.
In essence, the core of car intelligence is to improve the user experience, and the smart cabin and intelligent driving experience are the focus that cannot be avoided no matter what.
I think Jidu has seen this most thoroughly, and with its strong software development strength, it launched SIMACar in the 207th anniversary of its establishment and launched the development of intelligent assisted driving and intelligent cockpit functions. The "intelligent front-loading" car-making concept not only shortens the development cycle, but also allows intelligent driving and intelligent cockpit-related functions to be developed and verified in advance, and continues to cultivate the user experience at a weekly iteration speed.
The implementation of rich functional experiences on software also requires powerful hardware and sufficient computing power support. In order to support excellent algorithm and software functions and provide guarantees for the experience of intelligent driving and intelligent cockpit, Jidu deliberately found the best chips on the market before 2023 - Nvidia Orin chips and Qualcomm 8295. With the support of NVIDIA and Qualcomm's strongest group on the hardware, coupled with the continuous deepening of Jidu's deep cultivation of smart cabin intelligent driving, the experience is bound to show the effect of 1+1>2.
Returning to the essence of car demand, the driving experience cannot be ignored
Although the focus of smart cars is on the word "smart", the essence of the car is used to drive, and the driving experience is an important factor that can directly affect the user experience. Detached from the intelligence of the driving experience, make the pavilion floating in the air.
In order to provide a better user experience, Jidu not only deepens in automatic driving and intelligent cockpit, but also focuses on intelligent chassis technology, which is intended to provide users with an excellent driving experience.
Just a few days ago, Jidu and ZF cooperated to announce that the two sides will cooperate closely in multiple directions such as chassis components and control systems, electric drive systems, and passive safety systems, and jointly develop intelligent chassis technology for automotive robots.
The smart chassis mainly includes automotive domain controllers and wire-controlled chassis. As one of the core technologies of automotive intelligence, the wire control chassis includes system of wire control steering, wire control drive, wire control movement, and wire control suspension, corresponding to the six degrees of freedom of the front, back, left and right of automobile movement. The in-line chassis will not only meet the requirements of higher-level autonomous driving, but also enrich the imagination space of the intelligent cockpit, bringing a safer and more comfortable driving experience to the occupants.
In the case of steer-by-wire, for example, the mechanical decoupling of the control system and the actuator system can be achieved by eliminating all mechanical connections between the steering wheel and the wheels, and the chassis is controlled by digital signals. Not only will the maneuverability and stability be better, but it will also bring unprecedented play space to the smart cockpit, better releasing the interior space and the driver's hands.
At present, the switch by wire is mainly subject to regulatory policies, but in 2022, the state has launched a study of relevant standards. Once the regulations are released, Jidu may be able to quickly turn the wire control to the technology to achieve the deformation of the car robot.
As an automotive robot company established for only one year, Jidu is obvious to all in terms of boldness and strength, and it is also the first in the industry to create automotive robots, and the concept of intelligent pre-built cars is also the first in the industry. When running on the road of intelligence, the traditional driving experience is not ignored, and perhaps companies with user thinking can bring transformative products.
All of this is jidu paving the way for the first automotive robot product, and with the approaching of the Beijing Auto Show in April this year, Jidu's first automotive robot is about to surface. Among the many smart car products, Jidu will still be the most eye-catching pearl.