In 2020, Lincoln made a major decision to stop the production of all of its sedan business and focus on the promotion of SUVs, of course, the Lincoln MKZ also insisted on sales for about a year. As for the reason, it was that lincoln cars didn't make money, and for a while, I thought Lincoln was going to be a full-fledged SUV like a Land Rover.
But who admits, Changan Lincoln in the Chinese market to engage in a car, yes, is the recent has been re-pushed the new Lincoln Z, has now opened pre-sale, 7 models, pre-priced 255,000 -342,000 yuan, according to the plan, the new car will be officially listed on March 12.
You think, Lincoln has stopped the car business, but only in the Chinese market to launch Lincoln Z, said to be the successor of MKZ, too early, but the first appropriate is a special car, things abnormal must have demons, water depth danger, family.
In terms of styling, it seems to adopt the latest design language of the Lincoln family, the active forward grille with a new headlight, and the ZEPHYR logo on the side represents the identity, but in fact, compared with Ford's new generation of Mondeo, it is almost a replacement model, but after fine-tuning, the Lincoln glow logo is added.
And according to our understanding, Changan Lincoln Z is based on the Ford C2 platform, and the new Mondeo, EVOS are the same car platform, especially the red appearance looks good enough to look at it, but it needs to be optional. In addition, the 12.3-inch LCD meter and 27-inch central control used in the interior are also highly similar to Mondeo.
If the Lincoln Z is positioned in the luxury B-class car, the competitive model is aimed at the BMW 3 Series and the Audi A4L, from the pre-price point of view, 250,000 starts, it is indeed more cost-effective, but to say that the cost performance is still not as good as Mondeo.
Frankly speaking, Lincoln's withdrawal from the car business is because it can't beat the BBA, and now, the luxury that the Chinese people understand is like the BBA, and then there is the arrogant Lexus, as for the so-called second-tier luxury like Lincoln, Volvo, cadillac, it has been a matter of the last century.
Written in the end: Once, Lincoln was the first to abandon cars in the US market, but with the rise of Changan Lincoln, the Chinese car market still has potential, so Changan Lincoln released Lincoln Z.