The suspension of MKZ and Continental did not discourage Lincoln's confidence in regaining its sedans.
At last year's Shanghai Auto Show, Lincoln brought a new concept car, the Zephyr Reflection. Its appearance surprised the audience present, and a large number of avant-garde elements gave people a bright light, making countless people look forward to the advent of the mass production car.
On March 12, the mass-produced lincoln Z of the concept car was launched, and the new car restored the design of the concept car as much as possible.
The price is even more surprising, 252,800-340,800 yuan, which can be described as full of sincerity.
As a luxury brand B-Class sedan, what are the highlights of the Lincoln Z?
Lincoln Z began to play sports
As a brand with a history of more than 100 years, Lincoln is still the facade of American luxury car brands. I believe that the appearance of Lincoln that appears in the minds of many Chinese people must be those long, large, and luxurious extended courtesy cars.
It seems that Lincoln cars should be born with such a noble appearance.
But in the current era of intelligence and youth, Lincoln has made changes. The Lincoln Z changed the design of the past and applied the streamlined shape of the coupe to this new B-class sedan.
The Lincoln Z has a coupe roof and a slightly upturned ducktail, and the high-end model also provides a sporty 19-inch wheel, which is very in line with the aesthetics of modern people.
Of course, in order to meet the aesthetics of different consumers, Lincoln Z also launched two design styles, i cool and i share, corresponding to sports style and luxury style.
But it is not denied that even the i-share version that is biased towards luxury style, the Lincoln Z is younger and sportier in design than any previous Lincoln sedan.
Beneath this façade, the Lincoln Z also has a strong drive. All of them are equipped with a 2.0T engine, with a maximum power of 246 horsepower, a maximum torque of 376N·m, and zero hundred acceleration of 6.8 seconds, which is much stronger than the previous MKZ.
But even so, the Lincoln Z continues Lincoln's traditional elegant design, the most obvious of which is the yacht-like shape that gradually sinks from the front of the car to the back, which can easily make you think of the continental appearance.
In addition, in addition to the avant-garde hidden door handles, the Lincoln Z is also equipped with a penetrating LED light design at the front and rear of the car. When approaching Lincoln Z, the headlights will bring a unique sense of ceremony to the user through the "welcome light language".
In short, whether it is athletic design, strong power, or avant-garde design, you don't have to doubt that Lincoln Z has put a lot of effort into design. The purpose is also quite obvious, that is, Lincoln is trying to expand its audience with the new Lincoln Z car, including even more young consumers.
Intelligence can be called a "killer"
Electrification has spawned the application of intelligent technology in the field of automobiles, especially when Tesla presents intelligence and electric perfection, more people believe that intelligence is only the exclusive property of electric vehicles.
But in fact, this is people's misconception. As long as the architecture is advanced enough, fuel vehicles can also be transformed into intelligent cars. However, the vast majority of current luxury brands still have not been able to get rid of traditional thinking, and there is no intention of applying intelligence to their fuel vehicles.
However, under the era of intelligence, people's demands for intelligent fuel vehicles are obviously extremely strong. A simple example, how many people still choose a car without considering whether the car system is good or not? Regardless of whether the vehicle has intelligent driving capabilities?
In lincoln Z, intelligence has become its unique advantage in its peers.
First of all, the 27-inch super-large screen that enters the car and greets the eyes, traverses almost the entire center console, whether it is visual effects or UI design, it can bring people a sense of visual substitution that does not lose the new forces.
With the support of the dazzling UI design and the fourth generation of Lincoln SYNC+ Intelligent Mobility Interconnection System, this screen supports 4K resolution and multi-touch, and can also achieve full or independent split-screen content display and many other functions.
This means that the main co-pilot of Lincoln Z can play each other. For example, the co-pilot can watch movies and enjoy music while the main driver is navigating. Of course, you can also swipe through three fingers to swap the respective screens.
In terms of intelligent driving, Lincoln Z is also equipped with Lincoln ActiveGlide Active Driving Assistance, which has achieved basic coverage in specific sections (national highway and rapid road sections), and the vehicle can actively prompt driver assistance to enter the cruise state and maintain L2+ level assisted driving.
Intelligence has become another big label for Lincoln Z.
"Swing the stick to stir up trouble", the low-price strategy waved to whom?
As a luxury brand B-Class sedan, there is no doubt about the luxury of the Lincoln Z.
With a length of nearly 5 meters and a wheelbase of nearly 3 meters, the Lincoln Z is a hunky presence even when placed in the extended version of the "34C". So in this ring of space, Lincoln Z has an absolute advantage.
128-color mood lights, seats with ventilation/heating/massage, Revy sound system, power sun blinds, etc., make the Lincoln Z luxurious feel full. Even the electric leg rests of the front seats support independent adjustment of the left and right, which is extremely rare in the same class or even higher models.
As for the materials, this is even more worrying. The seat filling is quite thick, and the door panels, central control and other parts are made of large leather and chrome trims, and the sense of quality is self-evident.
With luxury, sports and intelligence, Lincoln Z product power is not strong, but who is its "blade" waving to?
One thing that cannot be ignored is that the BBA is still strong enough in the B-class luxury car space. We see that the C-Class, 3 Series, and A4L are not only much higher than the Lincoln Z in terms of starting price, but also at the moment of lack of cores, the terminal discount margin of these models is also quite small.
With the high price of Lincoln Z, you can buy the lowest "34C". It can be seen that Lincoln Z has played the card of misplaced competition. For consumers who want to buy the "34C" but don't have enough budget, the Lincoln Z with all-round hard power is likely to become their choice.
Therefore, for Lincoln Z, the target it "swings" is actually the second-tier luxury brand B-class car, as well as the mainstream joint venture brand B-class car.
First of all, in the second-tier luxury brand B-class car market, the official price of almost all models is higher than that of Lincoln Z, which gives Lincoln Z an advantage in price. When consumers actually compare these models, they will find that lincoln Z has stronger product power, which further prompts them to reach out to the purse.
It can be said that the arrival of Lincoln Z will be a considerable threat to many second-tier luxury brands.
Secondly, Lincoln Z will also erode some consumers who are ready to buy mainstream joint venture brand B-class cars through "dimensionality reduction strikes". After all, it is also caused by the lack of cores, and many mainstream joint venture B-class cars are not currently discounted, and their high-end models are not cheap.
In this case, it is also very likely that consumers will spend about the same cost to upgrade the luxury brand model Lincoln Z. What's more, the "Lincoln Way" has also become a service benchmark for luxury brands, and with a Lincoln Z, you can enjoy more perfect and high-quality services than ordinary joint venture brands.
Low price does not mean low quality, Lincoln Z, the lincoln brand of epoch-making products, the energy contained in or will allow the Lincoln brand to achieve further breakthroughs.
And for consumers, who will refuse such a low-cost and high-quality luxury car!