In past experience and cognition, in the same class, it is often the cheaper models that will have higher sales. Especially under the influence of the shortage of chips, the prices of models at various levels have risen to varying degrees.
Luxury brand of medium and large cars are obviously not the best choice to improve the family car environment, more for the quality of the car or the pursuit of driving experience, and even with additional attributes, so this is also destined to belong to a small number of people's products.
However, the sales volume in January 2022 has made everyone cry out for terror, and the official guidance price of 428,900 luxury brand medium and large cars BMW 5 Series has exceeded the sales of all domestic or joint venture brands of medium and medium and large cars, and even camry and Accord models can only be out of reach, and it has also subverted conventional cognition.
In the field of high-end cars (priced at more than 300,000), BMW is even more dusty. Compared with January 2021, BMW 5 Series and 3 Series achieved a year-on-year increase of 33.6 and 22.1% respectively, the third place Mercedes-Benz E only had a 4.6% growth, and the rest of the high-end cars all had a negative growth of more than 10%.
In the overall decline of the market, the emergence of the odd soldier can show that this is not the achievement of standing on the cusp, and the face is the consumer who needs real money and silver to pay, and these factors ultimately point to one aspect, the product strength and the excellent quality of the product itself, so I can't help but wonder what kind of advantages the 5 series can get such a big gap with the competitors.
First of all, BMW Brilliance's word-of-mouth and the good retention rate of the current 5 series cannot be ignored, and the sales volume and word-of-mouth accumulation of the previous generation are also one of the reasons for the success of the cash 5 series. The problems of OIL leakage in BMW engines, which were once the most headaches for consumers, have gradually been alleviated by the 2.0T engine of the previous generation of the N20 series, and the 100,000+ offer of the 525Li leading model at the end of the previous generation is very attractive.
The engine is produced domestically, Shenyang Tiexi Plant is BMW's first engine plant outside Europe, the engine produced strictly implements BMW's global production process control system, and has a good technical support in terms of quality.
The B48 high-power version was measured to accelerate in 7 seconds faster than the official, and the engine horsepower with almost no false standards was also prepared to increase the goodwill before use.
Gearbox is also directly related to daily driving comfort, BMW 5 series used ZF 8AT gearbox is one of the competitors of the 9AT and double clutch in the consumer favorite hardware, first of all, the development of THE GEARBOX has been close to extreme maturity, in addition to the daily more comfortable, the deepest impression is in 50km / h, continuously down to 1 gear did not feel the setback.
In terms of interior, the 5 series has a more attractive and detailless interior treatment, although the leather in the car after the redesign has all become imitation leather, but it can still be attracted by other advantages, because in the 8 days of the mid-term redesign, more than 8,000 units were sold, and the newly listed models will hardly have discounts.
The texture of the chassis is BMW's specialty, the suspension is flexible, the cushion is wide and the elongated rear row is designed for the needs of the family, so such a strong reason to support can be enjoyed, enjoying the driving passion of satisfying the family without compromise.
The retention rate is also good, and in 2021, there are even 4S stores to open fare recovery.
Competitor analysis
Mercedes E
The interior of Mercedes-Benz E must have conquered many consumers, especially the steering wheel on the sports version after the redesign, the interior and steering wheel can also be regarded as living up to the history of nearly 136 years of car manufacturing, but the appearance after the redesign and the 1.5T+48V light mixing system that was once equipped and cancelled are the best of the best.
Audi A6
The younger Audi A6 has a more sporty and passionate appearance than the BMW 5 Series, and the interior also adopts the same triple screen design of the A8, but compared with the 5 Series equipped with the 8AT high-power B48, the only thing that can not fall behind is the 6-cylinder 3.0T version of the Audi A6.
summary
For a car, time is the most stringent examiner, the consumer is the ultimate proof of the product's ability, and the root of all this is the product power at a reasonable price.
Bmw 5 Series's counter-current is not accidental, but the simple match will definitely lose many interested customers, consumers will also choose products with enough sincerity, and hope that car companies can form a situation of competing to improve the texture of their own models, because treating consumers well is treating themselves well.