Various news about the domestic BMW X5 has touched the hearts of many consumers, and it is said that the most affected is the Lincoln Aviator who is the first lincoln pilot in the same level to achieve domestic production. Passenger car sales data show that Lincoln Aviator sales in January this year were 1,188 units, down 26.07% year-on-year and 12.71% month-on-month, respectively. Considering that the BMW X5 is more competitive after the domestic lengthening, the price will be lower, and the existing misplaced competitive advantage of the Lincoln Aviator may no longer exist. The online car market has learned that Lincoln will launch a new aviator this year, hoping to alleviate the competitive pressure brought by the domestic X5.
The sales gap between Lincoln Aviators and their peers is mainly due to brand power and price. Taking cadillac, which is also the second echelon, as an example, the XT6 manufacturer guidance price equipped with a 2.0T engine is 392,700-55.27 million yuan, and the starting price is nearly 120,000 yuan cheaper than that of the pilot.
In January this year, Lincoln Aviators' cash discount in the Beijing area was about 10,000 yuan, and the current discount has increased, at least 20,000 yuan of cash discounts, and there is even more room for discounts when you go to the store to talk about it.