One year after Apple entered the Chinese market, the Xiaomi mobile phone brand was officially established, and then Huawei, OPPO, vivo also began to follow apple's footsteps, during this period, the requirements for products naturally became higher and higher, stirring up a wave of innovation, but also let users see the rapid growth and maturity of domestic mobile phone brands.
Until today, ten years later, China's domestic mobile phones can go hand in hand with Apple mobile phones, and even more so. At first, it was Huawei, which achieved very good results in the global mobile phone market. With the old United States to carry out a wave of chip suppression on Huawei, xiaomi, the king of domestic brand cost performance, has risen with it, successfully surpassing Apple's shipments and standing in the second position in the world.
In this decade, Xiaomi, from a niche brand that everyone does not recognize, to a national well-known, and then rushed out of China to Asia and even the world, it is conceivable that it has made unimaginable efforts for ordinary people, and it is foreseeable that the potential of millet is very huge. However, Xiaomi just started with an online sales model, and it was only in recent years that it slowly began to lay out an offline sales model.
In 14 years, OV began to vigorously develop offline stores, large-scale entry into third- and fourth-tier cities, with the help of offline channel layout in the BBK era, so that OV slowly "monopolized" offline channels. When shopping, everyone can also see many places with OV stores and their brand image.
However, in recent years, xiaomi as an offline new force into this market, the speed of opening stores and far beyond OV, with offline + online small hands and unified prices, so that many users are loved. Compared with the offline market, because mobile phone manufacturers and agent dealers have to make money, most of the mobile phones sold are low-priced and high-priced mobile phones. Compared with Xiaomi's offline stores, there is still a big difference and impact on the difference between the price difference and the price difference. It can be seen that Xiaomi is also trying to benefit consumers as much as possible in many places! Worthy of the most preferred price-performance ratio.
With the change of the times and the change of user needs, the layout and play of traditional offline small-hand channels may not use the layout and playing method of the current Internet. Maybe in the next few years, the traditional offline store will gradually come to an end, the new model of offline store will rise strongly, what do you think about this, let's talk about it in the comment area!