Last year, the MPV market ushered in a long-lost hot scene.
Toyota Syna, Kia Jawa, Hyundai Kustu and other models have been unveiled and listed. Honda's two MPV on sale, Odyssey and Alexand, have also made mid-term changes. For a long time, the Buick GL8, which has been a dominant company for a long time, is still difficult to find a competitor with the model of multi-generational sales and the price range of the span.
Although new players such as Xena, Jiahua, and Kustu have grabbed the limelight, in fact, there is another model that must be mentioned in the new car in the MPV market last year, which is the mid-sized and large-scale pure electric MPV launched by SAIC Maxus - MIFA 9.
As the first model to "eat crabs" in the medium and large pure electric MPV market, SAIC Maxus MIFA 9 has taken a different path than other competitors and embarked on a completely different path from other models of the same level.
At a time when the MPV market tends to be high-end and the medium and large pure electric MPV market is still a blank piece of paper, can SAIC Maxus MIFA 9 break the original market segment pattern and seize the opportunity to gain a foothold?
What kind of outlet is on the SAIC Maxus MIFA 9 station?
To answer the above questions, we first need to explore, why is SAIC Maxus launching MIFA 9 at this time?
In recent years, the mid-to-high-end MPV market is undergoing a transformation, gradually shifting from the past business field to the home field. This can be seen from the new models introduced in the market in recent years, such as Volkswagen Weiran, Toyota Xena, Kia Kahua, Hyundai Kustu and other models.
These new models that are comparable in size to the GL8, and even surpass the GL8, are invariably spreading the family attributes. And we all know that GL8 has always been deeply involved in the business field, but in recent years it has begun to emphasize the private sector.
In fact, these medium and large MPV Have set their sights on the home sector, for obvious reasons.
One of the keys is policy orientation. With the mainland's population structure showing obvious low birthrate and aging, the state has successively introduced a number of stimulus policies to encourage people to have more children. This can be seen from the two-child policy that was liberalized a few years ago and the three-child policy that was further liberalized soon.
Under the stimulation of the policy, the proportion of second children in 2021 has been significantly improved. With the liberalization of the three-child policy, the number and proportion of multiple families are bound to be further improved. However, due to rising prices and rising education costs, families that can have multiple children often have strong economic strength.
Thanks to this, the high-end MPV market, which can best meet the needs of multi-child families, is bound to usher in further development in the near future. Therefore, SAIC Maxus launched MIFA 9 and entered the mid-to-high-end household MPV market, which undoubtedly grasped the demographic structure and policy-oriented changes.
On the other hand, with the rise of carbon standards and carbon neutrality to the national strategic level, new energy vehicles have ushered in a stage of rapid development. According to the data of the Association of Passenger Vehicles, the retail sales volume of new energy vehicles and passenger cars reached 2.989 million units in 2021, an increase of 169.1% year-on-year, and the market penetration rate was 14.8%, which was significantly higher than the penetration rate of 5.8% in 2020.
But even so, the mid-to-high-end MPV market still has no pure electric models, and it is still in the blue ocean to be developed. This also brings a first-mover advantage for SAIC Maxus to enter the high-end pure electric MPV market. With the current growth rate of the new energy market and the way pure electricity will become the dominant travel mode in the future, the MPV market will sooner or later become the world of pure electric vehicles.
SAIC Maxus MIFA 9 seized the opportunity and created a pre-emptive advantage for future competition.
Why does SAIC Maxus MIFA 9 support the positioning of high-end MPV?
Seizing the market opportunity is only the first step towards success, and whether it can really win the market depends on the strength of the product itself.
The price range of SAIC Maxus MIFA 9 is 269,900-379,900 yuan, entering the mainstream medium and large MPV price range, which is a proper positioning of high-end MPV.
Whether it can support the high-end positioning is the key to the success of SAIC Maxus MIFA 9.
First of all, SAIC Maxus, as a brand that has been deeply engaged in the MPV field for many years, has emerged in the market segment, not only accumulating a good reputation, but also has many users.
Secondly, relying on saiculature's superior resources and forward-looking concepts, SAIC Maxus also brings together many advanced technologies. Especially in the field of intelligence that SAIC is proud of, SAIC Maxus has given the group's advantages in the field of intelligence to MIFA 9.
For example, in terms of intelligent cockpit, SAIC Maxus MIFA 9 integrates SAIC's new electronic architecture, equipped with Qualcomm 8155 and MediaTek's 8666 two top chips in the industry, with a series of intelligent functions such as passenger identity authentication, intelligent flexible navigation, and remote control.
In terms of intelligent driving, SAIC Maxus MIFA 9 also has a wealth of hardware and software advantages, making it easy to have L2 level intelligent driving assistance functions. In addition, the vehicle also supports all-terrain automatic parking, remote control summoning, and also supports auxiliary parking functions such as narrow road traffic, so that such a behemoth can easily resolve various driving difficulties.
It is worth mentioning that the three-screen display that appears on the new power model is also reflected in the SAIC Maxus MIFA 9. This set of large screens is composed of a 10.25-inch LCD instrument, a 12.3-inch central control screen and a 12.3-inch co-pilot screen, so that all tedious button operations are concentrated on the screen.
It can be seen that the performance of SAIC Maxus MIFA 9 in the field of intelligence is almost comparable to that of the head of the new power model. Looking at the entire MPV market, there is no model that can interpret intelligence to such a high level.
Not only that, in terms of body size, comfort configuration and other aspects that MPV consumers attach the most importance to, SAIC Maxus MIFA 9 is also at the leading level in the same level. For example, its body size exceeds many competitors of the same level, and the functions of the rear LCD screen, 64-color mood lights, rear multimedia control, rear power seat memory, etc., are also rare in the same level of the same price.
Consumers are also concerned about whether the endurance of SAIC Maxus MIFA 9 will bring anxiety. After all, for such a pure electric behemoth, much higher quality than fuel MPV will lead to a decline in endurance. If the cruising range is too small, it will restrict the radius of use of pure electric MPV.
In fact, SAIC Maxus MIFA 9's current models are equipped with ternary lithium batteries with a battery energy of 90 kWh, and the CLTC pure electric mileage can reach up to 560 kilometers. In addition, the new car will also be equipped with a silicon-doped lithium-supplemented lithium technology battery with a battery energy of 116 kWh, with a maximum cruising range of more than 650 kilometers, and the new car is expected to be launched in 2023.
Not only that, SAIC Maxus MIFA 9 in the fast charging mode, 30 minutes can charge the power from 20% to 80%, can supplement the endurance of more than 400 miles.
Whether it is from the considerable mileage or the "rapid replenishment" brought about by supporting fast charging, saic maxus MIFA 9 will not have mileage anxiety. With the gradual improvement of the energy replenishment infrastructure, the convenience of SAIC Maxus MIFA 9 will be further improved.
In addition, in the service field, SAIC Maxus also provided the first owner with a vehicle for mifa 9, as well as a warranty policy with unlimited years/unlimited mileage for battery packs. Compared with the same level of fuel competitors, it can be said that it is quite sincere.
Write at the end
In the face of macro policy changes and changes in market winds, SAIC Maxus took the lead in seizing the opportunity in the medium and large pure electric MPV market. With anxiety-free endurance, rapid replenishment and intelligent advantages comparable to new forces, with product strength that does not lose fuel competitors of the same level, as well as high-quality services, SAIC Maxus MIFA 9 stands on an outlet that is still a blue ocean and has great potential in the future.
With the outbreak of the new energy market and the gradual increase in the attention of the home MPV market, SAIC Maxus MIFA 9 has set off a new round of MPV boom, which is probably not too far away.