On February 22, SAIC-GM-Wuling held the 2022 Wuling brand conference in Shanghai, officially releasing the brand strategy of "China Wuling Two Wings Flying Together" on the spot, developing a new model of comprehensive 2C user direct connection with "user wings" and "technology wings" and opening a new journey of brand upwards.
At the same time, the Wuling Capgemini 280T equipped with the new generation of Ling OS Lingxi system was officially launched, and the new car released a total of 1.5T CVT automatic premium and 1.5T CVT automatic flagship model, with the official guidance price of 115,800 yuan and 125,800 yuan respectively.
In order to meet the continuous advanced car needs of Chinese home users, the Wuling Capgemini 280T is equipped with The Ling OS Lingxi system independently developed by Wuling. Through the Ling OS Lingxi system, users can easily implement custom wake words, continuous dialogue, multi-voice commands and other functions. In addition, the Ling OS Lingxi system also supports WeChat location sharing, one-click realization of destination presets, daily commuting to pick up and drop off family will be more convenient. When traveling by car, the use of the road book function can help users plan short, medium and long-distance travel, saving time and worry; the built-in team travel function, setting the travel destination, realizing real-time location sharing and information exchange for group travel, and feeling the new social play.
In addition to the Ling OS Lingxi system, the Wuling Capgemini 280T is also equipped with a more powerful power configuration. The new car adopts the direct injection engine technology in the cylinder to increase the power output to 290N·m peak torque and the maximum horsepower of 177Ps, ranking first in the same echelon.
In terms of channel construction, in April 2021, the online one-stop social e-commerce platform LING Club created by Wuling was officially released, WHICH focuses on the upgrading of users' full-link experience and the creation of car life ecology, from car purchase and car use, to social, shopping, personalized customization and other aspects of building a one-stop social e-commerce platform for full-brand users. Up to now, the LING Club platform has more than 14.5 million registered users, which is the largest online sales service platform in China.
From online to offline, Wuling is also tapping users' demand for new service experiences created by personalization, socialization and culture. In November 2021, LING HOUSE, the global brand center of Wuling brand positioned with the new lifestyle of Wuling brand, was unveiled in Shanghai. With the user as the core, LING HOUSE creates diversified scenarios such as personalized customization, social space, and life experience, realizing closer communication between brand models and users, and successfully reaching a larger and more diverse user circle.
From the global small electric architecture, Wuling chip, to the intelligent micro-exchange system, Ling OS open intelligent ecosystem, Wuling steady and steady, to achieve technological breakthroughs, so as to successively create Wuling journey, journey, Wuling star, and Wuling NanoEV and other explosive products. In the future, the Ling OS Lingxi system will become an ideal travel ecosystem that accompanies the growth of users through continuous updates and iterations. In addition, Wuling will launch a new smart power brand "Ling POWER", with higher performance, more intelligent kinetic energy, so that users have more choices.
At the end of the event, Wuling also unveiled a surprise Easter egg - Wuling will launch the brother model of Xingchen, and Wuling Jiachen, a high-end seven-seat family car in the global silver label of Wuling, will work with users to drive the realization of beautiful ideals and create more unexpected possibilities.