As we all know, Huawei has a strong strength in the field of communications. However, in recent years, due to the impact of chip sanctions, the business has gradually shifted to the automotive industry. The focus of research and development is mainly focused on the field of intelligent driving assistance, and it has announced cooperation with a number of automobile brands, which has been highly concerned by consumers. Recently, a video of Yu Chengdong, CEO of Huawei's intelligent vehicle solution BU, leaked out on the Internet at an internal meeting, known as "big mouth", and his content can be described as quite explosive.
Yu Chengdong expects to overturn Tesla in the first year
In these few minutes of video, Yu Chengdong, CEO of Huawei's intelligent car solution BU, said: "Those car companies that choose our car BU have no brand, no channels, no retail, no retail experience, and even the new forces of car manufacturing can't do it. ”
(Video screenshot)
After some complaining, Yu Chengdong, CEO of Huawei's intelligent car solution BU, began to praise his own strength in driving assistance technology, specifically "Our car BU spends $1 billion a year, has 5,000 or 6,000 employees and so on." ”
At the same time, it also set a sales target for this year, saying that in 2022, Huawei's car sales will reach 300,000, and Tesla will be overturned in one year. In addition, Yu Chengdong also said in the video that he hopes that in the future, Huawei's cars will quickly sell more than 2 million and so on. Judging from the content mentioned in the video, the analysis from the perspective of practitioners in the automotive field is too thunderous.
The Polar Fox, which cooperates with Huawei, will sell only 4993 vehicles in 2021
Those who are familiar with Huawei know Yu Chengdong's personality and have always been very confident in front of the public. So, after Huawei enters the automotive field, how are the brands it cooperates with perform?
First of all, look at baicchi bjev's high-end brand Jihu, its model Alpha S Huawei HI version, at the beginning of the listing, the focus is on the installation of Huawei's automatic driving technology, according to the official reveal, the system can realize the whole process by the vehicle to judge the road conditions, as well as the degree of their own driving. Therefore, it has attracted the attention of many consumers. However, since its listing in April 2021, it has not been successful on the market side.
According to public data, the total sales volume of the Jihu brand in 2021 is only 4993 vehicles. The reason for the poor market performance is closely related to the excessively high price of the Jihu brand. For a Chinese brand with low visibility, it seems too detached from reality.
Sales of Huawei's Smart Choice SF and Q&C M5 were not as hot as expected
In addition to Huawei's cooperation with BAIC BJEV, the new energy business under Chongqing Xiaokang Industrial Group co., Ltd. has also been deeply bound to Huawei, and the first model launched is the Xilis Huawei Smart SF5.
Officials said that the car is a deep cooperation between Xilis and Huawei, equipped with Huawei's three-in-one electric drive system and the use of Huawei's HiCar vehicle system. At the time of listing, it also brought the real car into Huawei's sales channels, setting off a hot discussion. The manufacturer's guidance price reached 216,800-24.68 million yuan, which is also a high-end model from the perspective of positioning.
However, the market performance was not expected to be successful, according to the data of the Association of Passenger Transport Associations, in 2021, the annual sales of the Xilis SF5 totaled 8169 vehicles.
This market performance, from Huawei's point of view, may be due to the low brand awareness of Xilis. Therefore, in December last year, Huawei announced at the press conference the launch of a new car brand - AITO, the first model is the M5. Judging from the official expression, it is defined as a high-end smart car brand. Although Huawei said that in all aspects of the new car, it has participated in the research and development and design, from the perspective of the automotive industry, from the perspective of the model architecture, the Q&C M5 is more like a modified model of the SF5 selected by Xilis Huawei.
According to the announcement of Xiaokang Shares, the sales volume of new energy vehicles in January was 3520 units. Among them, how much sales are Cyrus Huawei Smart SF5 and Q&C M5 is unknown, but from the perspective of volume, it is not large.
Public opinion: In addition to BAIC BJEV and Xiaokang shares, Changan high-end new energy brand Avita also announced cooperation with Huawei, its first model will be equipped with Huawei intelligent driving system, although the new car has been unveiled, but the information learned from the current information shows that the mass production version will also wait until the third quarter of this year, and there is no specific time for the new car to be listed and delivered. Therefore, from the current cooperation with Huawei car brands, the goal of selling 300,000 units a year is expected to be difficult to successfully achieve. Not to mention the year that its video says it will turn Tesla upside down.