The online car market learned that Dongfeng Yueda Kia sold a total of 14,118 new cars in January, a year-on-year decrease of 23.39%, of which the sales of the main product smart running SUV fell by more than 40% year-on-year, and the sales of the B-class Sedan K5 were only 1,365 units, only about 5% of the toyota Camry of the same class. It is worth noting that dongfeng Yueda Kia sales have declined for 3 consecutive years, and from the beginning of this year, this downturn may continue.
Kia's January sales in Order from high to low are: Smart Running, KX3 Pride Run, K3, Yi Run, K5 Armor Cool, the highest month-on-month increase is Kia K3, reaching 18.7%, K5 Kaiku increased by 9.2% month-on-month, while Smart Run, KX3 Pride Run, And Yi Run all grew at about 3% month-on-month. Compared with January last year, the sales decline of smart running was the most serious, with a year-on-year decline of 40.7%, while other models had a year-on-year decline of 15%-25%.
In terms of new vehicles, Kia's new pure electric SUV EV6 will be launched this year, and its domestic production will compete with NIO ES6, Tesla Model Y, BYD Tang and other models. In 2022, Kia will start the first year of electrification in the Chinese market, starting from the new pure electric vehicle EV6, and will launch six new electric vehicles by 2027. Over the next 10 years, Kia has set a target of more than 4 million vehicles in China.