Generally speaking, only models that sell well or have been sold for a long time will be discontinued, and it is rare for a model to sell well and suddenly stop production, after all, this is not in line with the interests of car companies. However, a few days ago, Euler Automobile officially announced a statement: black cats and white cats will suspend the acceptance of new orders. Although this statement does not explicitly say that the production has been discontinued, for a long time, we consumers have not been able to buy Euler's black and white cats, which is equivalent to a disguised "suspension" for consumers.
To tell the truth, Euler currently does not accept orders for black cats and white cats, or it is quite confusing to consumers, these two cars sell very well in the market. Judging from the sales data in 2021, the annual sales of the Euler brand are only 135,000 units, and the black cat and white cats combined account for about 60% of the total sales, and the cumulative sales volume exceeds 80,000 units. Moreover, Euler black cat and white cat are the main models of Euler in the price range below 100,000, leaving aside these two models, Euler is only selling Euler good cat, good cat GT and iQ, three models priced above 100,000. This makes us even more curious as to why Euler is temporarily not accepting orders from black and white cats.
According to Euler's official statement, the current backlog of orders for black and white cats is relatively large, many orders have not been delivered to the owner, even if you can now let users book cars, users finally want to mention the car has to wait for a long time, Euler temporarily does not accept orders, in order to improve the user experience. In addition, Euler's own production capacity also limits the delivery of white and black cats. Everyone also knows that the domestic car market is now plagued by the problem of "lack of cores", and the number of chips required for a car is very large, and the lack of chips will naturally affect the output of vehicles.
Of course, the Great Wall is not the first time to give a certain model temporarily do not take orders, before the Great Wall's own SUV tank 300, because the number of orders is too large to deliver, but also suspended the order for a period of time. However, when the Great Wall issued a statement at that time, the reason and when to re-take the order were written clearly, and the statement issued by Euler this time only said that it would suspend the acceptance of orders, and did not say when to reopen the sale. For consumers who want to buy Euler black cats and white cats, this is naturally a blow.
Fortunately, the market segment of Euler black cat and white cat is not only these two models that can be bought, on the contrary, there are many new energy vehicles of about 80,000. For example, Chery Ant, BYD Dolphin, Baojun KiWi EV and other models, their pricing coincides with Euler black cats and white cats. These models are not only priced relatively close to black cats and white cats, but also similar to black cats and white cats in terms of endurance, with an endurance of about 300 kilometers.
At the same time, Chery Ant, BYD Dolphin, Baojun KiWi EV and other models have their own characteristics and can attract different consumer groups. Like Chery Ant, its advantage lies in the maximum 55kW total power of the electric motor, but this is a high-end model. The advantage of BYD Dolphin is the unique blade battery, which adds a lot to its battery stability. The maneuverability of Baojun KiWi EV can be said to have a rear-drive 40kW total power motor, as well as a front McPherson + rear double cross-arm four-wheel solo suspension, which makes Baojun KiWi EV more comfortable to open.
Finally, although the suspension of sales of Euler black cats and white cats does not mean that they will completely bid farewell to the automobile market, in the environment of the decline of new energy vehicle subsidies, they do have the possibility of not returning, or they will return to the market at a higher price. For consumers who want to buy a car now, Chery Ant, BYD Dolphin, Baojun KiWi EV and other models should be taken seriously, and they will become the preferred choice and replacement for white cats and black cats after leaving the market. So, do you think that white cats and black cats are likely to return, and how long will they return?