Introduction: At the beginning of the Year of the Tiger, Lantu, Xiaopeng, Weilai and other car companies have eagerly announced the plan to seize the beach in Europe, in this wave of Chinese car companies going to sea, saic motor group, which has dominated the first position of overseas sales for six consecutive years, took the lead in throwing out the "small goal" of building Europe into a 100,000-level overseas market. How to stand out in the strong overseas market? In the exploration and practice of many years, SAIC motor has set a model for the Successful "Going to Sea" for the Chinese automotive industry with its leading electric intelligent technology and a global industrial chain system, which is also the confidence and confidence of SAIC Motor to continuously expand its global territory and challenge one new goal after another.
The 100,000-unit SAIC Intelligent Manufacturing will be sold to the European continent. This is the promise made by Yu De, assistant to the president of SAIC, general manager of the international business department of SAIC Group and general manager of SAIC International, when he announced his overseas business goals for the New Year on February 17.
"For every three Chinese cars sold overseas, one is made by SAIC", Yu De is full of confidence, and it is a period of strategic opportunity for SAIC to promote the high-quality development of overseas business.
According to the data, SAIC's overseas sales have climbed to 697,000 units in 2021, an increase of 78.9% year-on-year. Among them, independent brands account for more than 60% of overseas sales. The MG brand, which won the overseas sales championship of China's single brand, as the main force of SAIC's "going to sea", delivered more than 470,000 vehicles worldwide last year, ranking among the top 10 single brands in 17 countries around the world. Another major brand, MAXUS, also performed eye-catchingly, with overseas sales reaching 52,000 units and achieving full coverage of the European light commercial vehicle electric segment.
In January this year, SAIC's overseas sales continued to soar, exceeding 65,000 units, an increase of 74.4% year-on-year.
SAIC expects that overseas sales will reach a new level in 2022, of which 120,000 vehicles will be sold in Europe and the number of marketing service outlets will be expanded to 1,200.
The global raiders are full of confidence
Affected by the global epidemic, last year, Chinese car companies' overseas operations encountered a series of challenges such as rising raw material prices, shortage of parts supply, tight transportation capacity and rising freight rates, but SAIC motor still achieved profitability in many key regional markets such as Europe.
Yu De clearly stated, "Internationalization is the strategy that SAIC has adhered to for a long time. ”
As the only automobile enterprise with a systematic, planned and structured "going out", SAIC Motor has formed an automotive industry chain facing the global market integrating R&D, marketing, logistics, spare parts, manufacturing, finance, and used cars in overseas markets.
Up to now, SAIC's products and services have spread to more than 80 countries and regions around the world, forming six regional markets with sales of more than 50,000 vehicles in Europe, Australia and New Zealand, the Americas, the Middle East, ASEAN and South Asia.
"From micro-cars to SUVs to light passenger products, SAIC has a complete product spectrum, which is our confidence in opening up overseas markets." The brand portfolio is more orderly, the MG brand focuses on the passenger car market, and the MAXUS brand focuses on the commercial vehicle field.
In Mexico, the MG RX8 became a local blockbuster SUV after only three months of sales, with a market share of 7.9% in the market segment; only 14 months after entering the market, the MG brand became the first Chinese brand in the Mexican market.
In order to overcome the shortage of overseas capacity, SAIC Anji Logistics has built its own fleet and has successfully built 6 international routes in Southeast Asia, Mexico, South America and West, and Europe. At the beginning of this year, CSSC Jiangnan Shipbuilding was also entrusted to "tailor-made" two LNG dual-fuel, 7600-car ocean ro-ro vessels, which are expected to be delivered in 2024.
It can be said that SAIC motor has both a forward-looking layout and perseverance, and more "resilience" guarantees.
Smart electric beach grab Europe
After the fuel vehicles were raised overseas, SAIC motor focused on targeting the smart electric vehicle market.
THE MG EH32, the first "global car" of China's automotive industry built by SAIC, will be the first to land in Europe this year.
"This is a fist product for SAIC to integrate local advantageous resources and aim at the global market", Yu De revealed, "From the beginning of the project, MG EH32 has undergone global market research, including electric vehicle exclusive architecture, intelligent cockpit, intelligent driving and other innovative technologies have been applied in large quantities on this car, so as to create a smart electric vehicle that meets the high standards of the global market and allows global users to use and drive well." ”
Zhang Liang, deputy general manager of SAIC's data business department and chief digital officer of SAIC Motor Passenger Vehicles, stressed that mg EH32 benchmarks global safety standards and fully meets European safety standards.
"It's not just the technical standards for double five-star security that have been emphasized in the past. Europe has recently had a number of globally leading requirements for safety, such as a column bump on the side. EH32 this product, are fully achieved. ”
"The global quality in terms of environmental protection and durability is also very strongly reflected in the global vehicles represented by the EH32." Zhang Liang confidently set up a hero post, welcome auto media to disassemble and compare EH32.
In fact, the EH32 is just a pioneer officer of SAIC's smart electric global car overseas.
Thanks to its long-term commitment to continuous investment in the three technical routes of "pure electric, plug-in hybrid, and fuel cell", SAIC motor has launched more than 30 self-owned brand new energy vehicles in multiple categories, including micro-cars, cars, SUVs, MPVs, buses, trucks, and supercars.
The leading overseas market scale and the complete spectrum of new energy products have given SAIC the first opportunity in the new round of overseas competition.
Luo Jiche Review:
To the sea, to the sea, to the sea, to build Europe into the first "100,000-car" overseas market, for the ambitious SAIC, is only a big step in the overseas journey.
In the future, mg brand will strive to rank among the top ten single brands in the world. It is believed that on the new track of smart electric, SAIC will also write a record overseas that ordered foreigners to also give a thumbs up.
(Produced by Chetuos, editor-in-chief Luo Yu)