When it comes to sports brands, the first thing that may come to mind is Nike, Adidas, Puma and other products from abroad. More importantly, Nike and Adi have made a lot of money in China with years of operation. However, due to the continuous rise of China's domestic sports brands, coupled with the past cotton incident in China, Nike and Adi have directly become the objects of scorn by the Chinese people.
This move directly led to a sharp decline in nike and Adi's sales in China, and if you count the previous H&M, the three losses reached about 78.1 billion yuan. In this regard, even in Vietnam, which is known as nike processing base, local media have begun to declare that Chinese no longer like Nike and Adi, on the grounds that the so-called "rise of nationalism" is the cause. In addition, once in 2021, Chinese domestic brands ANTA and Li Ning accounted for 28% of domestic sports brand sales, compared with only about 12% before, it can be said that Chinese has begun to resist Nike and Adidas. If Nike and Adi were "hard currency" in the field of Chinese sports brands before, then today it is not as brilliant as it was at the beginning. China's domestic sports brands, today's quality is also very reliable, coupled with the fact that ANTA has become the designated clothing brand for the Beijing Winter Olympics national team, it also allows the outside world to have a new understanding of ANTA.
Therefore, it can also be said that with Nike and Adi taking the initiative to "die", it has also reversed the domestic sports brand market. After all, the domestic market has been occupied by Nike and Adi before, and now with the rise of Chinese domestic brands, it is difficult for Nike and Adi to maintain a far leading position in China. In this regard, it can also be said that the domestic brand laughed to the end, and it also won the support of the Chinese people. After all, with the continuous improvement of China's industrial and technological strength, the quality of domestic brands has also been greatly improved, and it can even be said that it is no worse than Nike and Adi. You know, although Nike and Adi are foreign brands, the processing plant is in Vietnam, which means that Nike and Adi have already embarked on the same path as Apple. The headquarters only produces design, raw materials and manufacturing, which is almost outsourced to the Vietnamese factory to complete. This is also the reason why after the workers' strike in vietnamese factories, Nike and Adi have a shortage of goods.
Therefore, if the Chinese people did not understand the real situation before, perhaps Nike and Adi can still maintain a far ahead, but now in the case of such a developed Internet, how can they not know the real production site of Nike? On the other hand, China's domestic brands are all processed in China, that is to say, they belong to the domestic brands of Zheng'er Bajing. More importantly, Chinese will never bully Chinese, and at many critical moments, these domestic brands will also choose to help.
For example, the previous rainstorm donation incident, so it also led to the continuous rise in the value of Hongxing Erke's products, at least for now, it is already above Li Ning. Of course, with the rise of China's domestic sports brands, it also means that foreign products are no longer fragrant in China. It can even be said that if domestic sports brands can do better and better, then Nike and Adi may need rules and regulations in China from now on. Perhaps no longer dare to make any inappropriate remarks, because the lessons of the original are indeed profound enough, so it is time for domestic sports brands to rise.
(Text/Hua Qiang)