The group draw of this World Cup is also smoothly released, whether it is the "death group" or the grudge between countries, such a gimmick is quite attractive to the attention of fans, and under the high exposure of the World Cup, Adidas, Nike Puma and other sports brands will naturally not let go of such gold-sucking opportunities, and the act of the national team sponsoring jerseys has also become an invisible competition for several major international brands.
From the very beginning of the World Cup, the act of sponsoring jerseys was completely non-existent, the reason is that the business model had not yet reached such a point at that time, and in 1930, the major brands did not take advantage of the advantages of global development to have such a resounding reputation as it is today. The concept of sponsorship also began with the 1954 World Cup champion West Germany, in that World Cup Adidas provided them with a very strong grip on the shoes, the final final against Hungary in the pouring rain they relied on this pair of shoes to defeat the Hungarian team with Puskas, and the terrifying 4 years unbeaten Hungarian team, staged the world football world last century of amazing "Bern miracle".
Since Adidas opened this precedent, their sales have begun to soar, before Nike's rise they have been a big sponsor of the World Cup, and this World Cup Adidas was killed by Nike! The 12 teams sponsored by Nike in this World Cup have reached the final round of the World Cup, while Adidas is only 6 to enter the final round, compared with the previous World Cup in Russia Adidas sponsored 12, Nike 10 of the competition, this World Cup Adidas has been in full decline.
In addition to the entanglement between these two sponsors, the 3rd Puma of the mainstream sponsor is not humble and has become a big dark horse! Compared with the two national teams of Switzerland and Uruguay, which were sponsored by Puma in the previous World Cup, the size of this World Cup has reached 6, and the new members include: Morocco, Ghana, Serbia and Senegal. I believe that everyone can see that Puma's strategic focus has shifted to African teams, compared to the strategy of teaching Adidas and Nike, perhaps such a grounded brand can be more loved by the African masses.
The most incredible thing about this is the cruel competition between these brands, in the last World Cup, there were 2 sponsored national teams in the World Cup, Umbro and New Balance have disappeared without a trace in this World Cup, replaced by local brands such as Marathon and Lecac. To know that Umbro was the most popular football shirt in the last century, whether it is his birthplace England or the Brazilian national team won the championship in the early days, they can compete with Nike and Adidas, and now they have fallen to the point of being acquired by Nike, which is really regrettable.