The CBA officially announced the slogan of the new season as "In the Name of the City": Fight for the glory of the city
Beijing time on September 19, CBA officially announced the slogan of the 2023-24 season as "in the name of the city", after the third phase of last season officially resumed the home-and-away format, the goal of the new season is naturally to let the league return more fans, especially under the premise that the Chinese men's basketball team missed the Olympic Games in the World Cup, better improving the quality of the league has become the key.
After a three-year pandemic format, the CBA officially resumed the home-and-away format in the third phase of the 2022-23 season, and the popularity of the league was also surprising. Only at the level of the national team, the performance of the Chinese men's basketball team was once again disappointing, with only a 1-4 record in this year's Basketball World Cup, only ranking 29th to create the worst record in history, and also missing the Olympic Games for two consecutive years, which naturally dealt a huge blow to the development of Chinese basketball.
In the absence of a World Series in the next few years, it is still unknown how the Chinese men's basketball team will seek to rise in the future, but at least it is a consensus to improve the quality of the league. Now the CBA has officially announced the slogan of the new season as "In the Name of the City".
For the interpretation of the slogan "in the name of the city", the CBA officially wrote: "In the name of the city, let every jump become the sound of the rhythm of the city; Let every love be turned into a sound echo on the court. Behind us, there are thousands of lights in the city, and the expectations of thousands of fans. In the name of the city, live up to the mission; Fight with the city for the glory of the city! ”
The CBA league has been with slogans in the last dozen seasons, and in the case of the conference system in recent seasons, the importance of "slogans" has been greatly reinforced, such as from going all out to live up to what you love, to being loyal to what you love and being on the burn. In the new season of CBA "in the name of the city", it remains to be seen whether it can create more distinctive CBA city cultural attributes and promote the overall quality of the CBA league after Yi Jianlian retires and Zhou Qi returns to the CBA.
CBA League Slogans Over the Year:
09-11 Seasons: Accumulating
11-12 season: Charging London
12-13 season: 18 reserves
13-14 season: Accumulating the Chinese dream
14-15 season: Fly your dreams
15-16 season: Building a new basket
16-17 season: Let go of play
17-18 season: My city, my home
18-19 season: My city, my home
19-20 season: Dare to dream (full effort in the rematches, all-out in the playoffs)
20-21 season: Live up to the love
21-22 Season: True to what you love
22-23 season: When it burns by me
23-24 season: In the name of the city