Reebok's trading progress surfaced with a text message.
Recently, Adidas (ADDYY.US) sent a text message to some consumer groups, saying that when reebok's business in Chinese mainland, the data collected or generated during its operation will also be transferred to the brand recipient.
On April 19, Adidas' customer service confirmed to Red Star Capital that the text message was indeed sent by Adidas, "Adidas will transfer Reebok's business in Chinese mainland on May 1, and this text message is intended to inform in advance that it will involve information transfer." ”
Reebok according to Visual China
Adidas sends a group message
Simultaneous transfer of consumer information when transferring Reebok
On April 18, a number of netizens posted on social platforms that they had received text messages from Adidas, and the screenshots of the text messages posted by netizens were consistent.
As part of the global business realignment, Adidas will simultaneously transfer Reebok's business in Chinese mainland, the text message said. Like other assets, Reebok collects or generates data in the course of Chinese mainland operations, which may contain users' personal information, which will be transferred to Shanghai Lianya Commercial Co., Ltd. ("Lianya Commercial") on May 1.
"After the transfer is completed, we will no longer retain your personal information, and Lianya Commercial will comply with the requirements of local laws, continue to protect the rights and interests of your personal information, and fulfill the responsibilities and obligations of personal information processors." Text message said.
Image according to Weibo
On April 19, Adidas' customer service confirmed to Red Star Capital that the text message was indeed sent by Adidas. Adidas will transfer Reebok's business in Chinese mainland on May 1 by sending a text message as it involves the transfer of (personal) information.
According to the customer service, at present, the transfer business has not yet begun. After the completion of the transfer, Adidas will no longer retain the personal information of the relevant consumers, and the brand recipient Lianya Commercial will continue to protect the consumers' personal information rights and interests.
"If you do not wish to transfer, you can edit or delete your personal information through the WeChat Mini Program 'Reebok' or log on to the Reebok official website; you can also contact Reebok customer service to refuse to transfer data, cancel member accounts, etc." The above customer service said.
In August 2021, Authentic Brands Group announced the acquisition of the Adidas Reebok brand for up to 2.1 billion euros (about 14.5 billion yuan), according to Beijing Youth Daily. The International Brand Management Group confirmed that Lianya Group has become the exclusive operating partner of the Reebok brand in Greater China. Adidas bought Reebok for $3.8 billion in 2005.
Where does the brand receiver come from?
A wholly-owned subsidiary of Lianya Group, a Hong Kong-listed company
Adidas' customer service mentions Lianya Commercial, which is the recipient of the Reebok brand and a Hong Kong-listed company, Lianya Group (00458. HK) is a wholly owned subsidiary that has represented brands such as NAUTICA and Jack Wolfskin.
According to public information, the business of Lianya Group is mainly divided into two major blocks: garment and brand business. Among them, the company's own brand is C.P. Company, franchised experience brands include Nautica and Spyder, among others.
Red Star Capital Bureau flipped through the financial report of Lianya Group and found that in 2021, Lianya Group's annual revenue was about HK$3.038 billion (about RMB2.469 billion) and net profit was about HK$21.13 million (about RMB17.17 million).
On April 19, Lianya Group closed at about HK$0.97 per share, down 3%, with a total market capitalization of about HK$263.5 million (about RMB214.2 million).
On the same day, Red Star Capital Bureau repeatedly called the landline number of the recipient provided in the Adidas customer service and the text message, but no one answered.
Red Star News reporter Yang Peiwen
Edited by Tao Yueyang