Their definition of beauty is diverse and constantly being broken
Adidas invited ten women who bravely expressed themselves in their respective fields and showed their truth, and interpreted their wonderful lives from their individual perspectives. HEIHEI, A BLACK-SKINNED GIRL WHO LOVES LIFE, ENCOUNTERS BEAUTY AND FREEDOM IN SPORTS, AND BOLDLY DOES NOT DEFINE HERSELF, "THE MOST BEAUTIFUL MOMENT FOR GIRLS IS THE MOMENT WHEN WE FEEL BEAUTIFUL." Liu Qingyi, a 17-year-old girl on the "Explosion" stage, won the first round of the WDSF breakdancing Olympic points competition, and she never frightened the stage in the crowd, "Every competition is an experience, which makes me believe in myself more". "Wild Girl" DeeenaM, despite being 30 years old, boldly tries various sports, being an active girl in the sun, "constantly refreshing her hobbies, and the state without embellishment is beauty itself". The freckled girl with her personal symbol, Kiji Mar, boldly shows herself, leaving behind a pleasant, comfortable and effortless beauty, proving that beauty is not only a beautiful woman with a smooth face. All girls' life stories are slowly showing their honesty, authenticity and bravery, and these life experiences enrich the heart and nourish the spirit.
Three themed sports camps to release your beauty "power" energy
Adidas looks forward to every new and vivid face, listening to a variety of vivid and brave voices. In order to explore and present the diverse beauty of women in a more three-dimensional way, Adidas will hold a number of women's sports themed activities in Beijing and Shanghai every week in March on the occasion of "38th Queen's Day". Heat training camp, professional courses for Kalemei star teachers; Urban Exploration Camp, AR running group accompanies you to run beautiful in the night; Genki Frisbee Camp, join hands with the Superluminal Club to have a "beautiful girl" HAT race. Adidas invites you to join the camp of beauty immediately and release your beauty "power" energy.
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The specific event time and location will be announced further
Professional equipment blessing, practice health and vitality beauty
Adidas sports performance series is the first time to start, from color matching to details, from body feel performance, from sports bras to leggings, through minimalist seam design and professional close-fitting fabrics, in sports situations can also write "beautiful" unique wanton answers. Based on the demand and sense of experience in different training scenarios, a unique sports aesthetic special is played for girls, which grows freely in parallel with the theme of "every" beauty and co-theme. Accompany and protect them in different training situations and strive to make them shine forever. As long as you like, freedom and beauty are only a fine line apart.
Trend-making ability
High-intensity sports underwear features adjustable shoulder straps and mesh for high-strength support for a tailored fit, stretching freely and moving as you want. Cropped leggings with hidden pockets and stretch-and-stretch fabric, detail and fluidity are the best time shuttle between trend and sport. From aerobics, leg training to gymnastics, the high-intensity HIIT exercise series is suitable for a variety of exercise needs, with her confidence to challenge the wilderness, life and sports, in the trend and freedom can have another expression.
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Sensory artist
Low-intensity sports bras are equipped with AEROREADY breathable technology, and ADISOFT fabric is soft and stretchy, comfortably fitting the body, so that athletes can flexibly stretch and relax with every movement. Paired with elasticated cropped leggings, flat seams and a high-rise waist, the free sensory experience allows movement to be retracted between "stretch" and "art". Morandi's minimalist color palette satisfies women's multi-scene outfits, and the senses collide in sporty shaping and effortless fashion, painting the entire spring.
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Derived from life, not deliberately urban dressing
With the changes of the new generation of urban lifestyle, the boundaries between work, home and leisure time and life are becoming more and more blurred, and the comfort of clothing, the versatility of scenes and the balance of fashion are gradually receiving more attention. Dressing style has gradually become not only a representative of style, but also an upgrade of lifestyle. Creating a healthy and confident fashion style from the inside out from the inside out has become the brand concept of adidas Sportswear.
The new spring women's collection in March, with low-saturation gray-pink and green as the main design colors, just like the spring light in March and April, bright and clear, gentle but vibrant. Inspired by the diverse urban life of modern women, the use of smooth tailoring and high-end fabrics, simple design to suit a variety of occasions, showing the diverse lifestyles of urban women and meeting the needs of clothing in different scenes.
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The embroidered cherry blossom short trench coat is low-key and beautiful, and the windproof fabric is paired with a short design, which is light and versatile, suitable for commuting sports. It can also be worn with comfortable slim sweatpants, which brings the wearer a comfortable experience and a soft skin feeling, but also a fashionable sense of style. Whether you are commuting daily or going out to see an exhibition, you can digest different styles and wear them freely.
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The Sakura hooded sweatshirt is full of romance in its sporty genes, and the soft and comfortable fabric strives to make people unforgettable, wearing it as if wrapped in the whole spring, gentle and vibrant. The cinched waist design and minimalist silhouette behind it are suitable for a variety of occasions, taking into account commuting and light sports daily, riding a bicycle after work to feel the spring breeze, full of freedom! The modern black short-sleeved dress features a nipped-in waist and A-line silhouette with soft fabrics, combining modern chic design points with sporty skin-friendly textures, giving you a more free wearing experience.
A new look, both functional and stylish
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This time, adidas Sportswear released the new BREVARD series of light sports running shoes, designed for women, on the basis of comfortable technology soles, thickened heels to bring a comfortable experience, helping urban beauty freely shuttle to a variety of occasions. The heightened sole highlights the proportions, making the "beauty" more natural, comfortable, fashionable and lightweight. Blue and white and pink and white shoe styles are available, whether it is running fitness or after-work snacks, BREVARD women's light sports running shoes strive to meet the wearer's needs.
The new products of adidas sportswear spring women's series use high-quality fabrics and simple design, focusing on the brand concept of free lifestyle to create a new women's urban light sports fashion style, combining life scenes with dressing methods, conveying the aesthetic awareness of "every" beauty and common women, and helping to release the infinite "beauty" sense of every woman.
A very creative trend, advanced is actually very simple
March 2023 – Adidas Originals' new season of ALWAYS ORIGINAL girls' collections continues the brand's pioneering and bold spirit, expanding the possibilities of "wearing more clothes" and "layering details" by capturing current fashion trends. In the "Life Scene", based on the theme of "Every" beauty and togetherness, four different unique dressing styles have been created for girls. Rich styling creativity restores the character scene, jumps out of the inherent cognition of sportswear, realizes the freedom of dressing of "each beauty is beautiful", transmits the concept of "every" beauty and common to more women, and calls on them to break through boundaries together, express freely, and pursue a better lifestyle.
Fashionable honor students
Continuing the iconic three-stripe symbol, it creatively combines the ALWAYS ORIGINAL "female editor's trench coat", ADIBREAK series avant-garde double-waistband button-down pants and polo shirt, blending a sense of sport with the current popular "intellectual style" to create a fashionable character who loves sports. The collision of light beige and the brand's iconic blue creates an eye-catching effect, creating a very recognizable fashion trend.
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"World-weary" hot girls
Take advantage of this season's ALWAYS ORIGINAL detachable design to unlock the "one wear, more than one" attribute. From hoodie to tank, it brings girls two different styles of control, giving more dressing possibilities. Iconic brand elements and an avant-garde double waist design present the classic ADIBREAK button-down pants, injecting a retro feel to the "millennial hot girls" and achieving greater freedom of dressing.
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Vintage Academy
The brand's signature blue preppy polo with clover characteristics echoes the three-striped color of the light-colored windproof coat, showcasing a combination with rich "layering details", reconstructing the classic retro preppy style, stimulating matching creativity, and bringing more dressing possibilities for women who love sports and retro.
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Thousand Gold Movement
CLEVERLY USING THE POPULAR ADIBREAK ELEMENT SERIES, COMBINING "RICH AND EXQUISITE STYLE" AND "CASUAL SPORTS STYLE", HIGHLIGHTING THE SOPHISTICATION OF THIS SEASON'S "LADIES COAT" ITEMS. At the same time, boldly expand the style possibilities, creatively reshaping the avant-garde loose ADIBREAK button-down pants, made of seasonal fresh fabrics, and matching the series of T-shirts to show a delicate and dynamic "golden sports style".
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At the same time, the RETROPY series of shoes debuted continues the classic design language of retro running, meets the practical needs of sports comfort, and strives to become a fashion standard for women to pursue personalized wear. RETROPY E5 W.R.P. is made of classic nylon body with nubuck panels, and the outward design of the rubber outsole improves the overall visual tension, creating a high-end trend retro texture with sharp trend retro running vision; RETROPY E5 cleverly uses canvas, suede, leather and other materials for splicing; Finely woven corduroy with three stripes, embroidered florets, in the fresh retro atmosphere of beige and white with elegant pale pink tones, showing the feminine temperament; RETROPY F90 Nubuck and suede panels continue the vintage feel of the series, and the textured mesh presents a light foot feel, which meets the needs of women.
Every woman has a different identity and experience, but this does not stop them from expressing themselves freely as women. Adidas is committed to seeing and hearing those powerful voices with everyone, so as to explore the meaning of each individual's existence and make it shine with its own brilliance. Just as the theme of this theme "every" beauty is together, beauty is amorphous, and every beauty has infinite possibilities.