Behind the popularity of domestic sports brands, who can capture the hearts of young people more?
In late March 2022, a number of domestic head sports brands released financial reports, data show that ANTA Group's revenue in 2021 surpassed Adidas Greater China for the first time, Li Ning's revenue exceeded 20 billion yuan for the first time, and Xtep International's revenue exceeded 10 billion yuan for the first time. Head domestic sporting goods brand revenue, net profit is rising, ANTA has surpassed Adidas China, gradually approaching Nike, the era of domestic goods of sports brands has come?
Beijing News shell financial reporter for you to read the domestic head sports brand financial report, unveiled the brand strategy behind the popularity of domestic sports brands, who can capture the hearts of young people more?
