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December 28, 2021 – Reebok, a world-renowned sports brand, has released the 2022 Lunar New Year Special Collection, drawing design inspiration from the memories of the Spring Festival trip, incorporating many elements of the Chinese New Year atmosphere and what you see along the way into the classic leather jacket, the classic small white shoes Club C and the "Legsy Shoes" Classic Leather Legacy. Reebok Asia Pacific spokesperson Jik Junyi, led the "starring" holiday activists.
From paying attention to healthy diet and enjoying the fun of life; to rubbing mahjong, putting flowers, playing the Spring Festival without stopping, always conveying to everyone the joy of enjoying the Spring Festival holiday and life. The New Year is coming, Reebok with Jike Junyi invites you to change your new spring products with one click, dare to make exceptions, and express the new attitude of "holiday activists": today is not open, serious New Year, open the New Year vacation mode!
The idea of Reebok's 2022 Lunar New Year Special Series originated from the "Spring Festival", a key moment to open the Spring Festival, and the brand logo was cleverly designed as a train brand logo with the word "R3380K", like a train departing home. The collection also incorporates elements such as trains, firecrackers, melon seeds and other elements into fun graffiti, jumping on top of versatile T-shirts and sweatshirts.
In terms of color design, it draws on the oriental color aesthetics of green-skinned trains and festive Spring Festivals to create a lively festival atmosphere of red and red. In addition, the designer also expressed a positive attitude of seriously enjoying a better life through some fashionable and interesting slogans: "Not open today" and "holiday activists", it is time to close for yourself, from this moment on, the holiday is the right thing.
It is worth mentioning that the series of main promotion of icon shoes - new year's essential small white shoes Club C and "Legsy shoes" Classic Leather Legacy is also renewed, spliced by leather, suede, corduroy and other materials, off-white shoes with retro green paint Vector streamline, flipable tongue with eye-catching yellow embellishment, raw rubber outsole to enhance the overall texture, the declaration at the insole "not open today" has become the finishing touch, to help you "holiday activists" Electricity is full, and in the Lunar Year of the Tiger, it is like a "tiger" adding wings and full of vitality.
During the "closed" holiday season, and still maintain a healthy lifestyle, Reebok brings the Les Mills Lemy Chinese New Year special to fitness enthusiasts.
In this series, the Les Mills brand logo transforms into firecrackers to help you ignite your physical potential and release your energy; the series has three colors of red, black and white to choose from, allowing you to indulge in fitness fun, and remember to dance "Lai" during the festival!