When it comes to sports brands, brands such as Nike, Adidas, and Li Ning may be familiar. With the start of the Beijing Winter Olympics, international sports brands have come together. So which brands in the global sports can get the favor of customers for their quality and appearance? In this regard, the outside world announced the list of the world's top 10 sports brands, which appeared in many countries of mainstream brands.
First of all, let's talk about nike and Adi, which nike is the most familiar, of which Nike can be said to be the big brother of the global sports brand, headquartered in the United States, founded in 1972. In addition to sneakers, there are sportswear and sports bags, sports equipment, etc., and its mainstream products are AJ and AirMax series. And Nike, as one of the world's top brands, has a different slogan and representative products for the Olympic Games every year. For example, in the 2004 Athens Olympic Games, Nike chose to use Liu Xiang as the protagonist to promote products, and played the "break the law, you can be faster than you" advertisement, and in 2008, it used "Just Do it" as the slogan, so it was also favored by the outside world. As for Adidas, which competes with Nike, it belongs to a German company, which has a number of series of three stripes, clover, neo, and Adi's shell head board shoes are also highly respected. At the same time, it is also one of the sponsors of international tournaments such as international football leagues and NBA leagues.
Followed by Puma and Converse from the United States, puma is mainly based on running, football, golf and racing products, has been sold to 120 countries around the world, Puma products are also loved by the majority of young people. Converse is dominated by high-top canvas shoes and claims to be obsolete. Because both student parties and office workers like to wear Converse canvas shoes. In addition, ASICS from Japan also has a certain market. It should be noted that ASICS has a number of patents that can effectively prevent consumer injuries, so it has also laid the position of the world's top four running shoes. Even with its unique appearance and shape, Nike and Adi have followed suit.
In addition, there is the new Balance, which is known as the president's jogging shoes, which has experienced a sharp decline in sales and has also embarked on the road to rise after 2014. The second is Kappa from Italy, mentioning that the brand may not be unfamiliar with it, because it was once able to compete with first-class brands such as Nike and Adi. The last thing to talk about is the Chinese brands ANTA, Li Ning, and Hongxing Erke. Among them, ANTA can now be said to be in the sky, and its owns Such as Feile, Desante, etc., and it is also a brand that cooperates with the Chinese Olympic Committee for 8 consecutive years, and also provides 28 Chinese national teams with sports equipment that exceeds international standards.
As for Li Ning, he was once also famous around the world, but for various reasons, he finally ended his 23-year sponsorship of the Chinese national gymnastics captain in 2013. As for Hongxing Erke, it has become a presence beyond Li Ning with cushioning sneakers and donation events. Because today, the brand value of Hongxing Erke is as high as about 40 billion yuan, second only to Anta. It can be said that among the world's top 10 sports brands, the United States has 3 on the list, Europe has 2, Japan actually has 1, and China has 3 on the list. This move also shows that the strength of China's domestic brands cannot be underestimated, and it can even be said that it has become no less than the existence of Nike and Adi.
(Text/Hua Qiang)