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"Won the game and lost to the sweat?" -- A battle for "jerseys" triggered by an Olympic final
Paris, the city of romance, where the Olympic flame burns, when the eyes of the world are focused on the field, cheering for the wonderful performance of the athletes, a silent battle for "jerseys" is also quietly staged
The protagonist of this "competition" is Fan Zhendong, the "hexagonal warrior" of the Chinese table tennis team, and the "big devil" Moregard from Northern Europe
In this much-anticipated game, a subtle difference has sparked heated discussions among netizens: Fan Zhendong's game uniform is soaked in sweat almost from beginning to end, while Moregard's team uniform looks relatively dry
Behind the "sweating", is it a physical reason or a technological gap?
For a while, the discussion about the "battle robe", like this final, was full of gunpowder, and some netizens believed that Fan Zhendong himself belonged to a physique that was easy to sweat, and it was normal to sweat like rain in the game
Indeed, Fan Zhendong's fighting spirit of doing his best on the field, as well as his fair skin and often sweaty hair, have left a deep impression on people, and some fans even joked that "Little Fat" should consider going to Chinese medicine to regulate the physique of "sweaty BMW".
More netizens pointed the finger at the clothing sponsor of the Chinese team, Li Ning, in their opinion, as a well-known sports brand in China, Li Ning should provide more professional and comfortable competition clothes for the athletes of the national team
The lingering "sleeve pulling" shadow Li Ning's "curse"?
In fact, this is not the first time that Li Ning's competition uniform has caused controversy, as early as in the previous game, some careful netizens found that the athletes of the Chinese team often subconsciously pull their clothes during the game, and they seem to be not very satisfied with the comfort of the competition uniform
For example, in the women's doubles match between Chen Meng and Sun Yingsha, the "gold medal pair" pulled the sleeve of their right hand many times during the match, trying to relieve the discomfort caused by the adhesion between the clothes and the skin
As we all know, table tennis is a sport that requires extremely high reaction speed and flexibility of athletes, and the right shoulder and armpit are the most frequently active parts of table tennis players in the game
The embarrassing live broadcast scene of "stuck butt seam" under the camera of "social death".
In addition to the top, Li Ning's shorts also seem to have some design flaws, in the live broadcast of the game, there have been many pictures of Chinese athletes inadvertently pulling their pants, it seems that the pants are sticking to the skin due to sweat, and there is an embarrassing situation of "stuck crotch".
Just imagine, under the gaze of the world's spectators, in the Olympic arena, which represents the honor of the country, such a situation must affect the mentality of athletes!
Moregard's "secret weapon" Uniqlo's "black technology"?
On the other hand, Moregaard, the Uniqlo competition uniform he wears, shows excellent moisture-wicking performance, although we can't know the specific fabric technology used by Uniqlo this time, but from the actual combat effect, it is indeed worth learning from our domestic brands
As we all know, UNIQLO has always been known for its simple and practical design style and affordable price, but its R&D strength in clothing fabric technology is often overlooked
At the Olympic Games, the outstanding performance of Uniqlo's competition uniforms undoubtedly made people look at this brand from Japan, perhaps, in places we can't see, Uniqlo has been working silently for many years before finally achieving today's achievements
Simplicity is sometimes a professional design concept of less is more
In addition to functionality, Moregaard's team uniform is also more concise in design, with almost no superfluous patterns, while Fan Zhendong's team uniform, some patterns and
As we all know, graphic printing will affect the breathability of clothes, which may be one of the reasons for the poor moisture absorption and sweat wicking performance of Li Ning team uniforms
In the field of clothing design, "less is more" has always been a classic design concept, a good sportswear, should be in the premise of meeting the functionality, try to be simple and generous, to avoid too much decoration and embellishment
The battle for "battle shirts" reflects the "growing pains" of domestic sports brands
The battle for "uniforms" in the Olympic arena seems to be just a trivial matter, but it reflects the gap between domestic sports brands and international first-class brands in terms of scientific and technological research and development, design concepts, etc
For a long time, domestic sports brands tend to pay more attention to marketing and publicity, and the investment in product research and development and technological innovation is relatively insufficient, which also leads to the relatively weak competitiveness of domestic sports brands in the international market
The opportunity of "overtaking in corners" is the future road of Chinese sports brands
In recent years, with the rapid development of the domestic sports industry and people's increasingly strong pursuit of a healthy lifestyle, domestic sports brands have ushered in unprecedented development opportunities
In the new market environment, domestic sports brands must change the extensive development model of the past, increase investment in scientific and technological research and development, design innovation, etc., and continuously improve the core competitiveness of products, in order to be invincible in the fierce market competition
I believe that in the near future, we will be able to see more outstanding sports brands from China and show the style of Made in China on the world stage
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