62-year-old Li Ning's current situation: he earns 3 billion a year, his 63-year-old wife has a good temperament, and his children are very happy

Text: Mars

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On the streets of Paris in the early spring of 2025, a gray-haired, The hunched old man hurried past with a briefcase.

If it weren't for the silver "China Li Ning" badge on his chest, few people would have recognized him as the prince of gymnastics who had won three gold medals in the Olympic arena!

The 62-year-old business leader is continuing his legend in a different way!

In 2024, Li Ning's revenue will exceed 28.6 billion yuan and its net profit will be 3 billion yuan, and his love story with his wife Chen Yongyan spanning half a century has become a rare clear stream in the business world.

In January 2025, an announcement from the Shanghai United Assets and Equity Exchange caused an uproar.

Li Ning defeated Anta at a sky-high price of 800 million yuan to regain the qualification of the official partner of the Chinese Olympic Committee for the 2025-2028 cycle.

On the night of the announcement, Li Ning personally wrote "A Letter to Li Ning People", in which the sentence "I have never forgotten that I am an athlete" reminds countless people of the man who was once cornered by the inventory crisis.

Back in the 2010s, the Li Ning brand fell into a quagmire due to blind expansion, and the number of inventory turnover days soared from 52 days to 105 days, and the market value evaporated by more than 80%.

In 2018, Li Ning landed at New York Fashion Week with the image of China's Li Ning fashion brand, setting off a national tide craze with the Wudao series.

This risky move doubled the brand's revenue in three years, but after 2022, the national tide subsided, and the controversy over the quality-price ratio resurfaced.

Returning to the Olympics this time, Li Ning is obviously aiming to break the situation.

Referring to ANTA's experience in achieving brand leap through the Olympic Games, the endorsement of the Chinese Olympic Committee will not only enhance its professional image, but also radiate to top events such as the Milan Winter Olympics and the Los Angeles Olympic Games.

Although the sponsorship fee of 800 million yuan has reached a record high, and the total investment in channel placement is expected to exceed 2 billion, Li Ning understands that this is a key effort to rebuild its brand power.

In the table tennis arena of the Paris Olympic Games, a lady with an elegant temperament in the audience is particularly eye-catching.

The 63-year-old Chen Yongyan is dressed in a custom-made cheongsam, and the pearl necklace reflects the calmness of the years.

This legendary figure, who was once known as a gymnastics double with Li Ning, has spent half his life interpreting the deep affection of you winning and I will accompany you to reign in the world, and I will accompany you to make a comeback if you lose.

The relationship between the two began in 1971 with the Guangxi gymnastics team.

10-year-old Chen Yongyan and 9-year-old Li Ning became classmates, and the sweat and tears on the training ground poured out youthful feelings.

After the 1984 Los Angeles Olympics, Chen Yongyan gave up the affluent life of the American gymnastics school and invested all her savings in the brand founded by Li Ning.

In the early days of her business, she even mortgaged her real estate to support her husband, which made business tycoon Li Jingwei moved.

At her wedding in 1993, Chen Yongyan wore a silver bracelet left by her mother to get married, and since then she has been living a Tale of Two Cities.

She ran a gymnastics school in Los Angeles, and her husband opened up the domestic market until the birth of her son, Li Xiaoning, in 1999.

In 2006, at the age of 44, she took the risk of giving birth to her daughter Li Xiaoyan, proving that love can transcend age.

Nowadays, the couple often attend public welfare activities together, and Chen Yongyan's elegant temperament and Li Ning's vicissitudes form a unique scenery.

In Li Ning's manor in Guangdong, it is common to see a young man and woman playing golf with their parents.

Li Xiaoning, 26, who is 185cm tall and graduated from the Hong Kong University of Science and Technology with a degree in finance, chose to start from the grassroots in a family business.

He once revealed in an interview that what my father taught me the most was not business, but the fighting spirit of athletes.

Her younger sister, Li Xiaoyan, has shown artistic talent, studying fashion design at the École des Beaux-Arts in Paris at the age of 19, and her ink dragon sportswear has won the International Youth Design Award.

Different from the high-profile children of other wealthy families, Li Ning adopts a free-range education for his children.

When my son was 16 years old, he was sent to high school in England and had to work on his own every week to earn pocket money.

Her daughter learned gymnastics from an early age, but turned to painting as a hobby at the age of 12.

This educational philosophy stems from Li Ning's experience, when he entered the national team at the age of 17, his coach only told him that there are no shortcuts on the field, and the same is true for business.

Today, Li Xiaoning is in charge of the brand internationalization strategy, Li Xiaoyan is involved in product design, and the brother and sister have the same picture hanging in their office, which is surprisingly upright.

This is not only Li Ning's expectations for his children, but also a true portrayal of his life.

Despite his net worth of more than 10 billion, Li Ning's life is unusually simple.

He still retains his routine as an athlete, waking up at 5 a.m. to exercise, and his breakfast is always white porridge with pickles.

In the eyes of employees, the chairman is most often seen arguing with designers in the R&D center or checking inventory turnover in the warehouse.

After the red light of health, Li Ning began to try traditional Chinese medicine conditioning, but still insisted on marathon training three times a week.

The body is the capital of the revolution, and I want to live to watch my grandchildren start their own businesses.

He jokes that this spirit of not admitting defeat allowed him to lead the team to the Olympic chess game at the age of 62.

At the opening ceremony of the Paris 2024 Olympic Games, Li Ning lit the flame as a special guest.

When the global lens focuses on this white-haired old man, people see not only the glory of a business leader, but also the spiritual symbol of an era.

From the prince of rings to a business giant, from a lot of debt to an annual income of 3 billion, Li Ning has used 62 years to interpret a Chinese-style legend, a real champion, and always on the way to break through himself.

Today's Li Ning, the most enjoyable time is to sit in the courtyard with his family on weekends.

The wife is boiling Pu'er tea, the son is sharing the international market trends, and the daughter is showing the latest design draft.

In the twilight, his eyes are still like a torch, the man who once challenged the limits of human beings on the field, is leading his business empire to climb higher mountains!

References:

The Paper2025-03-28 20:46 Li Ning's revenue last year was 28.7 billion yuan, an increase of nearly 4%: the proportion of footwear rose to 50%, and this year's revenue is expected to be flat year-on-year

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