You know why many companies have a label effect, such as Ali is hit on e-commerce, Tencent is hit on social, Baidu is hit on search; Xiaomi, oppo and vivo are hit on smartphones; Huawei is hit on national brands; Lenovo is hit on the computer...
Why is there such a label, because they are good at this field, they can also extend through the area of expertise to build products, if they follow this route, the project will be successful! But if the eyes want to eat this and eat that. That business is not growing well!
For example, Ali wants to do social networking, wants to do mobile phone system did not do! It has always been unsuccessful in testing the waters! Tencent wants to do e-commerce, did not do it, and then packaged the business to JD.com, and can only start to invest in e-commerce companies! Once also made a mobile phone system product did not make! Baidu also tried to do a lot of product acquisitions in the app store, Baidu, which started with technology, later entered the field of intelligent voice and AI but shined!
Every business has something to excel at, and they will have their own trajectory! Not every company is like Huawei and can dabble in so many industries! In fact, many enterprises can do what business, can do that business well, this is very early has been doomed, which is related to the allocation of resources and his area of expertise to extend the product chain design!
The mobile phone industry seems to be very simple, but it has also formed barriers, and there are many investments that need to be invested. For example, in the upstream and downstream industries, the upstream is mobile phone accessories manufacturers, mobile phone software manufacturers, network access, etc., and the downstream is the aftermarket, online sales and telemarketing, and store sales of the network paving! Making mobile phones also requires a lot of manpower costs!
Although they are not short of money in large companies, they lack general talents and lack to invest a lot of energy in it! In fact, to put it bluntly, the original intention of entering the mobile phone industry at that time was not right! They may think that the mobile phone industry is a trend, with this help can make my business better, so it was built, and the former LeEco also practiced it? Launched the practice of buying a mobile phone to send LeTV members!
Therefore, although these companies have entered the mobile phone industry, they have not done a complete industrial chain, but have created industries that are beneficial to their own business, such as mobile phone housekeepers and mobile phone systems. The investment in hardware is not seen, do you say they can succeed? LeEco invested a lot, but LeEco's dream, the software and hardware ecology is too large, and it began to tilt leTV video too much! In fact, it can be seen from an example that in the early days, Unicom Telecom and Mobile did a lot of contract machines in order to highlight their advantages. This means that the same mobile phone price becomes the corresponding telephone bill, but it must be a very expensive package!
Later, there were many people who hated contract machines! It is not as good as Ding is Ding 卯 is 卯. I buy a mobile phone alone, and I have a little freedom to apply for a card alone! So even if they do it very successfully, if there is no separate registration of the company, a separate brand; the related products created must be defective, what do you think about this, welcome to pay attention to my entrepreneur Li Meng and I communicate together!