In 2021, Geely Automobile (including Geely, Lynk & Co, Geometry, Extreme Kr, etc.) achieved annual sales of 1.328 million units, which is the fifth consecutive time since 2017 to win the annual sales crown of Chinese brand passenger cars, at first glance, its "independent brother" status is as stable as an old dog, but in fact, Geely has been roasted on the fire, first of all, Geely has only completed 86.7% of the annual target of 1.53 million vehicles; secondly, compared with the same period in 2020, Geely's sales growth rate in 2021 is only 0.59%, Basically in place, compared with the Great Wall, Changan, Chery, BYD and other growth rates are far from the same; in addition, in the 2022 sales target, these car companies have thrown off the big stride, or close to, or even catch up with Geely, Geely can not be anxious?
It is useless to be in a hurry, the key depends on strength. For car companies, the best proof of strength is the volume of products, although Geely's brands have good sales models, but if you want to further boost sales, you need to inject fresh blood, so this year, Geely has planned a number of blockbuster products, so how much pressure can their arrival share for Geely? Today we will talk about it.
Gilly: Star-cross L Thor Hybrid
New car highlights: equipped with Thor's Hyoki X Hybrid System
Hybrid system is one of the main directions of Chinese brands in the field of power in the past two years, Geely launched the Lei Shen Zhi Qing Hi · One of them is the X hybrid system, which focuses on energy saving, but is not a new energy source. Xingyue L Raytheon Hybrid is the first model to build the hybrid system, mainly composed of 1.5T engine and a set of 3-speed electric drive transmission, according to the data provided by Geely official, Xingyue L Raytheon Hybrid in full oil state, the maximum cruising range can reach 1300 kilometers, the comprehensive fuel consumption of 100 kilometers is only 4.3 liters, and the acceleration of 100 kilometers is 7.9 seconds. At present, the Xingyue L Raytheon hybrid model has opened pre-sale at the end of 2021, with a pre-price of 173,700 yuan and will be officially listed in the first half of this year. In a sense, Xingyue L Raytheon Hybrid is a new field created by Chinese brand SUVs, in today's soaring fuel prices, fuel-saving economy cars are more and more recognized by consumers, in this context, Geely's launch of Xingyue L Raytheon Hybrid is indeed a wise move, or will lay a new piece of the country.
Gilly: Replace Boyue
Highlights of the new car: based on the CMA architecture, the wheelbase may be improved
Boyue, which was launched in 2016, has made great contributions to Geely, and because of this, Geely attaches great importance to this car, and has been upgrading and transforming for several years, however, in the face of haval H6, which has evolved to the third generation, and the second generation of Changan CS75PLUS, although Boyue has played a combination of Boyue X, Boyue million models and Boyue Asian Games version, plus the terminal is relatively good, but it is still powerless in the face of strong enemies, and replacement is imminent. It is reported that the Boyue replacement model will be launched this year, the new car will be based on the CMA architecture, positioned lower than the Star Yue L, but the wheelbase or will remain between 2700-2800mm, compared with the current model (wheelbase 2670mm) has been improved; at the same time, the power will also be fully updated, including appearance, interior, size, intelligence and so on will be comprehensively improved. As the most core product of the Geely family, I believe it will not disappoint.
Geely: The new Binyue/ICON
Highlights of the new car: a four-cylinder engine
Binyue and ICON are Geely's small SUVs, the two cars are similar in positioning, but the style difference is large, among them, Binyue has won the crown of its own brand small SUV for three consecutive years, however, the 1.5T three-cylinder engine equipped with the two cars has become an obstacle to its sales, especially ICON, for this reason, Geely decided to replace the new 1.5T four-cylinder engine for the two cars, and further reflect the youthfulness in the styling design, as for whether this wave of "heart" operation can add points to the sales of the two cars. Further observation remains to be seen.
Geely: The new Binrui
New car highlights: new styling, new power
The first self-owned brand to put models in the field of coupe should be Geely, and Binrui is that car, although it is not as good as the Emgrand family in terms of fame and sales, but Geely's expectations for this car are not low, but perhaps it is the reason for the inopportunity, Binrui has been tepid. Now looking at Trumpchi Shadow Leopard, MG 6 Pro, and even Si Haoyao, etc., they are stirring up the restlessness of The Z generation, how can the veteran Binrui withstand loneliness! According to the news, the new Binrui not only changes into a cooler "sportswear", but also provides a black and gold color body pulling flower optional, it seems to be the same as the above cars to bite the Z generation consumers. More importantly, the new Binrui will also be equipped with a new 1.5T four-cylinder engine, and the new Binyue/ICON, as for whether the original 1.4T engine is retained, there is no further news. If the new Binrui can increase the amount without increasing the price, I believe consumers will like it.
Lynk & Co: Mid-term revamp 01/03
Highlights of new cars: more textured design, etc
As an earlier model launched by the Lynk & Co brand, the Lynk & Co 01/03 has achieved good results in the market, and it is also time for mid-term redesign. Both new cars will make certain adjustments in the design to highlight the youthfulness and design texture, but it is not expected that the overall contour shape and wheelbase will not change much. In addition, in addition to the new Lynk & Co 01 equipped with the same 2.0T engine as the old model, its plug-in hybrid model may be equipped with the same DH15 1.5T three-cylinder engine as the Hoshigoku L Raytheon hybrid model, which is expected to be a plug-in hybrid based on the Raytheon hybrid; as for the Lynk & Co 03, it is equipped with the same powertrain as the old model. The task of these two cars today is mainly to seek stability, so it is reasonable to make such an adjustment in the medium-term rebrand.
Geometry: New small SUV, or named "Thunderbolt Tiger"
Highlights of the new car: mainly urban transportation
Geely's performance in the field of new energy has not been eye-catching, the geometry brand that Geely expects has not appeared very popular products, in fact, this is not to blame consumers, geometry brand models are less, so far there are only geometry A, geometric C, EX3 kung fu cattle these three cars, and have the suspicion of "oil to electricity", in the face of the Great Wall Euler, BYD, GAC Aean and other brands, geometry There is a "congenital deficiency", this year, geometry will push a new small pure electric SUV, or will be named "Thunderbolt Tiger", Corresponding to this year's zodiac tiger, the size of the new car and the kung fu cow is not much different, but the use of a new design, and equipped with a power of 60kW motor, matching lithium iron phosphate battery, the starting price or about 60,000 yuan, obviously, this is another main urban transportation model, can not be famous, it is not yet known.
Extreme Krypton: Medium and large MPV
New car highlights: pure electric MPV
When the MPV meets the new energy, or will be a new blue ocean, this is not the value of a brand of krypton, however, the extreme krypton should be an early start, seeing the steady increase in sales of Lantu MPV, Chinese consumers for medium and large MPV voice is getting higher and higher, and Buick, Honda and other joint venture brands in the MPV field position is difficult to break through, as a High-end Chinese brand of Krypton seems to feel that it should do its part, so this MPV is also with "political tasks". It is reported that in addition to the pure electric power of this medium and large MPV, there will also be an extended range system to choose from. In terms of price, given that the extreme Kr 001 has gone to a price of more than 300,000, this MPV should break through 400,000. At that time, whether it can compete with the traditional MPV tough Buick GL8, Guangfeng Xena, and the new power brand Lantu MPV, Wei brand MPV, Chase MIFA 9, etc., please wait and see.
Polestar: Polestar 3
New car highlights: Advanced driver assistance
Polestar Polestar is a high-performance brand jointly established by Geely and Volvo, and has launched two models, the Polestar 1 and Polestar 2, but the overall response has been average. Like the Volvo brand, Polestar's design belongs to the Nordic to simple style, the tone is cold, the personality is prominent, it does have its own audience, and the loyalty is extremely high, but it is limited to a small base, coupled with the high price, many users' love is difficult to convert into sales. The Polestar 3 is the brand's third model, the new car is based on the Volvo SPA2 platform to build a luxury pure electric coupe SUV, the battery life may be more than 620km, and equipped with the top LiDAR sensor provided by the technology company Luminar and NVIDIA cpu, also equipped with lidar, for its realization of high-end driver assistance functions to provide strong support. As for whether the arrival of polestar 3 can make polestar time run, it is yet to be revealed after the new car is launched.
Written at the end: The above is Geely Automobile's main new car plan this year, and some other models with less attention or minor modifications are not listed. However, from the overall point of view, Geely's new car highlights this year are not too much, especially compared to Great Wall Motors and BYD, etc., therefore, there is a lack of potential sales growth points; however, Geely's stalls are large enough, product performance is more balanced, compared to the new car planning, how to effectively integrate the resources at hand, and maximize its value, may be Geely's urgent need to seriously solve the problem.