【Rush to the top of the hot search!】 More than 7,000 cottage shops across the country?! The net red milk tea shop responded! On February 16, CCTV financial report "net red milk camellia 100 million fake 7,000 cottage stores", which received attention from many parties and once rushed to the first place in hot search. On February 17, the milk tea brand "Deer Horn Lane" mentioned in the report issued a statement on its official Weibo, saying that "the trademark registration rules are unknown, allowing the fake store to exploit the legal gap", and apologized for this.
Zhao Yuechao, CEO of a milk tea brand:
At the most exaggerated time, we only had 114 directly operated stores in the country, and there were more than 7,000 fake stores. When the trademark is acquired, an action to combat counterfeiting and remove the signboard is carried out. The economic cost will reach about 100 million. It is understood that there are 45 major categories of trademarks, which need to be registered and protected in different classes. According to the tea brand, at the beginning, they only registered the 43rd class catering service trademark, and ignored the registration of the 30th class convenience food and the 32nd class beer and beverage. After cleaning up more than 7,000 cottage stores, a large number of cottage brewed milk teas appeared on the market.
Jin Wenbo, manager of the legal department of a milk tea brand: These brewing products are generally in supermarkets, and the process of rights protection is actually similar to that of stores. The time period for litigation rights protection is basically between half a year and a year.
Industry experts said that the registration and protection of trademarks is directly related to the healthy development of chain brands. A large number of counterfeit copycat brands join, but also need to be carefully identified.
