#头条创作挑战赛#
#42岁网红奶茶创始人2年亏损千万#
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"I thought I was the chosen one"
The 42-year-old founder of Internet celebrity milk tea: From glory to decline, her transformation is embarrassing
Starting a business is not a smooth journey, even if you used to be the founder of the glamorous influencer milk tea. Xie Yao, 42, is a living example. Her entrepreneurial road is tortuous and bumpy, from tens of thousands of daily income to tens of millions of losses, she has walked out of a difficult road with blood, tears and sweat.
Xie Yao: A once hopeful Internet celebrity milk tea entrepreneur
In 2016, Xie Yao had a dream and decided to enter the self-media entrepreneurship industry. At that time, she formed a team of several people, and she could easily earn 10,000 or 20,000 a day by publishing a few articles a day. This simple way made her believe that she was the chosen one and had a chance to change her fate. She couldn't help but sigh that this is the charm of the Internet age.
From the door to the door, her bubble tea shop business is booming
In 2019, Xie Yao decided to open a bubble tea shop. At first, her shop was crowded and her business was very bleak. However, Xie Yao did not give up, she spent two months to adjust, improve the product, and improve the quality of service. Gradually, her shop began to attract more and more customers, and business gradually improved. From the initial daily income of 7,000 to today's annual turnover of more than 40 million, Xie Yao's milk tea shop business is booming. She even set up her own company and opened nearly 300 stores.
Troubled: Adjustment methods led to a lack of differentiation and a decline in revenue
However, in 2021, Xie Yao's bubble tea shop ran into trouble. Seeing that another bubble tea shop can generate 30,000 yuan a day, she decided to adjust her production method, hoping to achieve the same high income. However, this decision has led to a lack of differentiation. Her bubble tea shop began to converge with other competitors, losing its original characteristics and gradually losing customers. Earnings have also been declining.
In addition, Xie Yao's subsequent series of decision-making mistakes exacerbated her predicament. She had to face a loss of 10 million and a debt of 2 million. In order to pay off her debts, she did not hesitate to mortgage her house and use her parents' estate to pay off her debts. However, even so, she is still saddled with hundreds of thousands of debts.
Xie Yao's turnaround: From a milk tea shop to a hot pot restaurant, the monthly income is nearly 100,000
Despite the huge setbacks and difficulties, Xie Yao did not give up. She turned her attention to the hot pot industry and opened a hot pot restaurant in Chengdu. Through careful management and innovative thinking, Xie Yao has successfully built this hot pot restaurant into a golden signboard. Today, she earns nearly 100,000 yuan a month, and her life is gradually on the right track.
People have a sense of anger and welcome a turning point in a difficult situation
Although he has experienced the process of glory to decline, Xie Yao has not indulged in the shadow of failure. She believes that there will always be a moment in her life, and as long as she persists in working hard, she can usher in a turnaround. She confidently stated that she could afford to pay off her debt in two years.
The comment section died of laughter
Can you support dozens of boxes of instant noodles to buy and just come out of school to find a job, it's difficult for the time being
A monthly income of 100,000 is not a good chosen daughter
Summary: A story of mixed joy and sorrow of entrepreneurship
Xie Yao's entrepreneurial experience is full of twists and turns and ups and downs, which makes people sigh. She used to be the lucky one in the Internet era, but she lost her bubble tea shop because of her greed for high profits. However, in the midst of the difficult situation, she did not give up and chose to transform. Today, her hot pot restaurant business is booming, with a monthly income of nearly 100,000 yuan. This story tells us that whether life is brilliant or declining, it takes perseverance and courage, because people have a sense of anger and welcome a turn in difficult situations.
Success is not eternal, and failure is not the end. Everyone will encounter lows and difficulties, but only by persevering and working hard can we find an exit of light in the darkness.