Domestic off-road vehicles can be regarded as making Great Wall Motors play clear.
Originally in the domestic automobile market, the off-road vehicle field can only be regarded as a relatively niche market, after all, compared to the urban SUV, the practicality is much worse, and off-road enthusiasts are also a very small minority. More importantly, whenever everyone talks about off-road vehicles, the first thing that comes to mind must be toyota land cruisers, Land Rover Defenders, Mercedes-Benz G-Class and other carry handles. But people never expected that such a market occupied by the joint venture brand was forced to be inserted by Great Wall Motors, and even won a place.
At the end of 2020, tank 300 was officially launched, when this new car still belonged to Wei brand, and in the first month after the official listing, tank 300 won a good result of 6018 vehicles. You know, it's positioned as an off-road SUV.
Subsequently, this distinctive model combined with the marketing method of "contrasting out of place" through unique marketing positioning, coupled with the hard-core product force once caused a situation of short supply, and even last year there was a suspension of orders, as well as a brief suspension of production for a period of time, the degree of popularity We need not say more.
Of course, it is precisely because the tank 300 is selling too hot, and because its own positioning and Weipai's models have too many deviations, and later the tank has developed from Weipai to become a new sub-brand of Great Wall Motors to conquer the market.
Then what we see, in order to expand market competitiveness, tank brands continue to expand the product lineup, there are already pre-sale tank 500, there are upcoming tank 700 and tank 800. There are even a series of derivatives of the Tank 300, such as the Tank 300 Tribute to Monet Limited Edition, which sold out 300 new cars in 5 minutes, which sold out for only 220,000 yuan, and the 3,000 Tanks 300 Cyberpunk Edition, which was snatched up within an hour of opening the booking.
In addition, there is the upcoming Tank 300 Mars City Edition, the patent diagram of this new car was recently exposed on the Internet, and netizens can be said to be quite looking forward to its arrival.
It is worth noting that the non-mass production version of the new car modified model has been unveiled before, the overall look can be described as quite domineering, compared to the ordinary version of the tank 300, tank 300 Mars City Edition for the bumper, engine cover, middle net, wheel eyebrows, fenders and roof and other places have been equipped with a new design, very hard. And it is said that the appearance kit modification price is 19,800 yuan, which is still very attractive.
As for the power, it is estimated that the tank 300 Mars City Edition will continue the power configuration of the current tank 300, for reference, the current tank 300 is equipped with a 2.0T engine, the maximum engine power is 167kW, and the maximum torque is 387N m.
Of course, I believe that a series of off-road configurations such as front, middle and back three locks, tank U-turns and creep mode will not be absent.
In general, the appeal of the tank 300 Mars City Edition is still enough, and the exposure of the patent map, coupled with the naming of the new car, I believe that the tank brand has the intention of mass production, we can look forward to it.
Write at the end
Although the current tank brand is only selling the tank 300, this car has won most of the hardcore off-road market. In January this year, tank 300 delivered 10,363 new vehicles, an increase of 72% year-on-year, showing a strong explosive force. More importantly, the current production capacity of the tank 300 has been greatly improved, and it can also meet the more violent order demand.
It is believed that with the arrival of tank 300 Mars City Edition and tanks 500, 700 and 800 behind, Great Wall Motors will grab more market share in the off-road vehicle market and have absolute right to speak.
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