On February 16, The Taizhou Branch of Dayin Bookstore Taizhou Was officially opened in Jiaojiang District, Zhejiang Province. This is the first lifestyle theme bookstore founded by the Da Yin Bookstore brand from Shanghai in Zhejiang, with a single store area of more than 2,000 square meters, sitting on more than 200 kinds of domestic and foreign periodicals, 5,000 kinds of cultural and creative products, and 80,000 books.
As the largest project of Dayin Bookstore into the Yangtze River Delta after Suzhou, Taizhou Store integrates the highlights of Yelan Bookstore, COSTA Taizhou First Store, Museum Culture and Creativity, etc., because of its garden-style layout, courtyard-style architecture and format richness, and cultural integration, it attracted more than 40,000 readers to enter the store in the 8 days of trial operation, setting a record for the highest flow of people in the new store of Dayin Bookstore.
Located in Taizhou city, adjacent to Jiaojiang River in the north, Yelan Old Street is the starting point of taizhou's urban civilization development, and also an important witness to the historical and cultural changes in Taizhou. With the goal of "urban living room on both sides of a river" and relying on the cultural elements of Yelan Old Street, the new Yelan Old Street is committed to creating an example of Taizhou's urban living room, cultural highland and integrated development of culture, commerce and tourism.
As the main project of the introduction of Yelan Old Street, the Taizhou Store of Dayin Bookstore follows the historical context of Yelan Old Street and advocates the new physical bookstore concept of "art in life and life in art", and the garden landscape is created by the design team of Nianhuawan, adjacent to the old "Wenchang Pavilion" of Chongwen History, creating a "big hidden" realm.
In terms of book selection, the store brings together domestic famous books, Shanghai and Zhejiang Dashe new books, covering more than 80,000 books on ten major themes such as literature, social science, philosophy, history, art, children' science, finance and economics, business, etc.; more than 200 kinds of domestic and foreign periodicals such as current politics, fashion, tourism, health, home, finance, parent-child, characters, art, etc.; national museums, palace museums, British museums, National Art Museums in Boston, V&A and other museum brands, as well as "Taiwan embroidery TALSILK", "natural creations" and "dance with light". Originally designed ""polite and festive" and other national tide brands, a total of more than 5,000 kinds of cultural and creative products, setting a record for the domestic physical bookstore cultural and creative products category of the highest. At the same time, the "shared book" model pioneered by Dayin Books will also be introduced into Taizhou, forming a new reading method of "this book can be read, this book can be borrowed, and updated in real time".
As a local brick-and-mortar bookstore brand that originated in Shanghai, in the summer of 2016, Dayin Bookstore opened its first physical store in the Wukang Building on Middle Huaihai Road. Soon after the opening, a bench specially placed at the entrance of the bookstore for the waiting citizens made the humanistic feelings of the Dayin Bookstore gradually known to the citizens along with the bookstore brand. Today, Dayin Bookstore has two bookstore brands, "Dayin Bookstore" and "Haipai Bookstore", operates 12 stores in Shanghai, goes out of Shanghai, and shows the charm of Shanghai brands in Suzhou, Xuzhou and Taizhou.
Community-based reader positioning, thematic scene presentation, and high-frequency sub-cultural activities have become the characteristics of the Dayin brand. In the opening season, Shanghai's well-known cross-talk team "Tian Yun She", art talk show founder Luo Yile and guitarist Xiang Wei, folk songwriter Chen Leiting, etc. will take turns to stay in the store to inject new cultural elements into the opening of Yelan Old Street.
"After experiencing a warm-up period, physical bookstores are facing a new test of a new round of development, and how to really gain a foothold in the market is a problem that operators must consider." Bookstores are not unable to do a good job, the key is to explore the way of business combination, how to meet the actual needs of consumer groups. He Xuan, general manager of Dayin Bookstore, said that the function and new form of Yelan Study Room superimposed in the Taizhou store of Dayin Bookstore have realized the trinity of a commercial physical bookstore, a public welfare urban study room and a service visitor center, in order to create a cultural and tourism complex, to explore a new way for physical bookstores to gain a foothold and develop in the city.